Mark Swinson

All the IoT Platform expertise you can imagine in one place, at one time

Written by Mark Swinson | April 10, 2019 | Events, Platform

IoT Exchange: Platform As you continue to unlock the most value from your IoT data, choosing the right platform is an obvious key to your long-term success. In my last blog, I discussed the five key reasons you should attend the Platform Academy at the IBM IoT Exchange. Now, I’d like to offer you a ...read more


Learn how to unlock the value from your IoT data at the IoT Exchange

Written by Mark Swinson | March 21, 2019 | Conferences, Platform

As our clients will tell you, the most critical phase of their transformation, the one that completely changed their mindset, was the application of analytics and Artificial Intelligence (AI) to their vast stores of data. Building on the IBM IoT Platform to unlock important insights, this strategic maneuver helped them add tremendous value to their organization. ...read more


Rethinking your business with IoT: your product “as a Service”

Written by Mark Swinson | March 7, 2019 | Connected Software, Manufacturing, Platform

In the world of IT “as-a-Service” has been a major trend over the last 15 years. Once the availability, speed and reliability of the Internet reached the point where applications could be accessed in someone elses data center, it’s made sense to look for opportunities to reduce costs. Why not you pay for what you ...read more


The 3 Ps of customer engagements: getting started with IoT

Written by Mark Swinson | March 7, 2019 | Business, Platform

When you’re ready to make the most of your data through an IoT Platform, you have options on how to get started. This article will help you determine if you need a Proof of Concept (PoC), a pilot or a full production instance of the IoT Platform. Since forming the Watson IoT business unit in ...read more


Unlock the value of your data with the right platform and right analytics

Written by Mark Swinson | October 29, 2018 | Article, Platform

You won’t need much research to discover that IoT sensors create massive amounts of data and opportunity. Yet all this data creates business “sink or swim” scenarios leaving business leaders overwhelmed: all this new data with no way to manage and understand it. That’s because finding any useful insights from IoT can be like searching ...read more