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IBM Consulting

Articles by IBM

5 ways to get metaverse-ready right now

5 ways to get metaverse-ready right now

Building customer experiences for the metaverse isn’t about the headset, it’s about the mindset As a specialist in spatial computing and extended reality (XR), Jeffrey Castellano helps clients and partners separate hype from the real-world value ...

Experiential Shopping: Why retailers need to double down on hybrid retail

Experiential Shopping: Why retailers need to double down on hybrid retail

Shopping can no longer be divided into online or offline experiences. Most consumers now engage in a...

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