IBM Consulting
Articles by IBM
5 ways to get metaverse-ready right now
Building customer experiences for the metaverse isn’t about the headset, it’s about the mindset As a specialist in spatial computing and extended reality (XR), Jeffrey Castellano helps clients and partners separate hype from the real-world value ...
Experiential Shopping: Why retailers need to double down on hybrid retail
Shopping can no longer be divided into online or offline experiences. Most consumers now engage in a...