Bruce leads the IBM marketing efforts for IoT domains associated with Enterprise Asset Management. Bruce has over 20 years of cross-industry technology marketing, sales, services and business development experience. At IBM, Bruce has led offering management for Smarter Cities, Public Sector and Financial Services, has overseen industry marketing for IBM Mobile, led strategic consulting teams focused on customer engagement in Financial Services, and recently drove business development efforts for Watson Health in the life sciences industry.

Articles by BRUCE