How industry executives can differentiate – with warranty

Written by Brian House | November 18, 2016 | Electronics

Warranty as a source of differentiation? Really? Yes, really. Two things jumped out at me in the latest IBV study about Warranty for Electronics, and they both relate to a differentiation. First, Warranty Innovators, i.e. the leaders of  practices in the electronics industry, are 100% more likely to focus on differentiation as a value driver more