Business Operations

Antonietta Rubinetti

Product Marketing Leader for New Markets- The Weather Company (an IBM business)

Articles by Antonietta

How Seasonal Forecasting Can Affect Your Retail Sales

Shifting seasons can seriously affect the retail market. When temperatures spike or drop, consumers will change their buying habits and preparing your business for whatever may be coming is essential. One of the best ways to do this is to understand ...

How to improve power outage prediction and response

The European utility industry is seeing higher demand for energy — more so now than ever — and with that comes an unforgiving expectation for uninterrupted power. The aging external infrastructure is more vulnerable when faced with severe weather...