Airlines

Three Charts That Display How Aviation Professionals Think

Some of the most prominent aviation professionals convened at the Aviation Festival 2017 to discuss the future of the industry. While we were there, IBM surveyed participants regarding their predictions and their struggles. Here’s what we discovered…

Personalization is their biggest digital experience challenge.

IBM Aviation Festival Results 1

When asked to select their top priority when it comes to customer experience, almost two out of three respondents confidently leaned towards personalizing the experience more.

They consider post-flight to be the hardest time to connect.

IBM Aviation Festival Results 2

Airlines seem to be more confident with their booking experience compared to other parts of the journey. When polled, our respondents were almost split between which area was hardest to reach passengers: in transit or post flight.

They’re most interested in customer spending habits.

A few participants remarked that they were “not surprised” at the results of this question. Customer spending is the information that professionals are most compelled to have.

Discover more information about travel leader priorities by reading the results of the IBM Travel Experience Index. And a special thanks to all who participated in this survey at the Aviation Festival 2017.

Content Director

More Airlines stories

3 Non-Travel Conferences Travel Leaders Must Attend This Year

Travel and transportation conferences are great—but they don’t have all the answers. In today’s connected world, travelers expect airlines, railways and hotels to provide the same quality of customer experience as their banks, stores, and restaurants. To keep up, travel and transportation leaders need to look beyond their familiar haunts on the conference circuit and […]

Continue reading

Environments Where Blockchain Can Thrive

A Blockchain solution can flourish in business scenarios that have a high number of participants that all want to track a particular product or item. And the more complex the tracking process, the more a Blockchain application can thrive. For example, if a product traverses through a series of steps that starts with its creation […]

Continue reading

World Rail Festival 2017: From digital disruption to digital reinvention

Key international railway leaders gathered for the first day of World Rail Festival in Amsterdam to discuss the digitization of the rail business model, how commercial growth can be achieved and how the rail industry can prepare to meet the demands of the travel ecosystem of the future. To win in the marketplace today, simply […]

Continue reading