personalization

Three Charts That Display How Aviation Professionals Think

Some of the most prominent aviation professionals convened at the Aviation Festival 2017 to discuss the future of the industry. While we were there, IBM surveyed participants regarding their predictions and their struggles. Here’s what we discovered… Personalization is their biggest digital experience challenge. When asked to select their top priority when it comes to […]

Continue reading

IBM Watson is Changing Travel in Ways Nobody is Expecting

IBM Watson Is Changing Travel in Ways Nobody’s Expecting. Get your insights from our latest post! Discover how IBM Watson and cognitive are redefining Boundaries for the C-suite The Rise of Design Thinking For the last five years, IBM has strived to reinvent itself as a cloud computing and cognitive platform company to support its large enterprise clients as they shift their operations online, […]

Continue reading

Insights from the IBM Global C-suite Study – The CIO Perspective

What does the C-suite study unveil in today’s digital economy? A few short years ago, C-level executives at companies in various industries, including travel and transportation related businesses, felt that they could see emerging market threats and react appropriately to them. In today’s digitized world, by contrast, boundaries between industries are disappearing, and C-level executives […]

Continue reading

The Travel and Transportation Industry is at an Inflection Point

It is truly an honor and privilege to assume the role of General Manager, IBM Global Travel and Transportation Industry. As a former client of IBM and a passionate champion of re-inventing and transforming the travel and transportation industry, it is my pleasure to serve our clients and the industry in this capacity. I will […]

Continue reading

The evolution of self-service in the travel industry

Arne Sorensen, the esteemed CEO of Marriott International, makes several great points about the importance of transparency in travel in his recent linkedin post for #MyIndustry, but I fear we are, as an industry, missing the broader implications of the drive to heap more information (and analysis) in the hands of travelers. Yes, self service and […]

Continue reading