Three Charts That Display How Aviation Professionals Think

Some of the most prominent aviation professionals convened at the Aviation Festival 2017 to discuss the future of the industry. While we were there, IBM surveyed participants regarding their predictions and their struggles. Here’s what we discovered… Personalization is their biggest digital experience challenge. When asked to select their top priority when it comes to […]

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Who do we serve?

Consider a scenario: You walk into an airport, checkin your bags, collect your boarding pass and then head to duty free or perhaps for a quick bite. Suddenly your phone beeps with an SMS that gives you a discount coupon to use at KFC for their signature...

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