March 30, 2016 | Written by: Dee Waddell
Categorized: Cognitive Computing
IBM Watson Is Changing Travel in Ways Nobody’s Expecting. Get your insights from our latest post!
Discover how IBM Watson and cognitive are redefining Boundaries for the C-suite
The Rise of Design Thinking
For the last five years, IBM has strived to reinvent itself as a cloud computing and cognitive platform company to support its large enterprise clients as they shift their operations online, including many in travel and transportation……“Cognitive is really about the opportunity to fundamentally transform our travel and transportation industry,” Waddell said. “Cognitive is really about a new era, with data and digital as a foundation. So the key message here is we’re really in a time of unmatched disruption with lots of stress and anxiety about how to deal with the pace of innovation. That’s what’s on the top of mind for C-suite executives today.”
Read the entire SKIFT article and interview
For more information about IBM travel and transportation industry expertise, please visit www.ibm.com/industries/traveltransportation/