November 18, 2016 | Written by: Aurokumar Das
Categorized: Cognitive Computing
Beyond bots and robots: Exploring the unrealized potential of cognitive computing in the travel industry
Based on a survey of travel and transportation executives, we developed a vision for the industry’s cognitive future and recommendations.
Here’s a preview of this new IBM study:
Did you know that 41% of travel companies plan to start their first cognitive computing project in the next 12 months?
25% of travel companies have already completed at least one cognitive computing project and more are planned
Many travel executives understand the power cognitive computing has to transform their industry. However, even the most advanced travel companies are only making initial forays into cognitive computing by experimenting with chat-bots and robots – a good starting point for much greater cognitive opportunities. Based on a survey of travel and transportation executives, we developed a vision for the industry’s cognitive future and a set of recommendations for realizing that vision. We found that, after aligning cognitive priorities with core strategic objectives, travel companies can embrace their organizations’ data complexities to generate cognitive insights, deliver those insights to frontline staff and apply lessons from cognitive-ready travel leaders. These actions can help travel companies create cognitive programs that improve the travel experience, streamline travel operations – or that do both.