May 25, 2017 | Written by: Jay Akasie
Categorized: Media & Entertainment
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By now you’ve been reading (and watching – check out the video here) the many viewpoints of Steve Canepa, IBM Global Managing Director, Telecommunications, Media & Entertainment Industry. He delivered a keynote address at the Variety Entertainment & Technology Summit in May and we urge you to read more about his presentation. But we’ve distilled below some of the other great insights we heard during the event. – Jay Akasie
- “One of first things I did as host was to look at how to reinvent how the show is consumed. Younger viewers won’t be constrained by when and where they will watch it. I think of every segment as a stand-alone piece that is just for your phone or Snapchat or an online game. We think of these [compartmentalized] spaces because we use them every day. They are different opportunities to communicate the Daily Show across several platforms.” – Trevor Noah, Host of the Daily Show with Trevor Noah
- “After 40 years [at Time Warner], what am I most proud of? I’m proud of our distribution platform and the diversity of ways we’ve been able to keep track of changes over the last couple decades. We provide authentic and independent voices that you as a viewer can watch yourself – not what an advertiser chooses for you.” – Jeff Bewkes, CEO, Time Warner, Inc.
- “Millennials are loyal to brands but we’re seeing the death of the 30-second spot. It’s why we’re seeing the rise of the social media influencer.” – Kelly Day, Chief Digital Officer, AwesomenessTV
- “Will we see new movies go to streaming services for a premium price 17 days after the theater release? Maybe. It’s an interesting question about market dynamics. If there is a price-point that everyone agrees on, maybe there will be a shorter time-to-TV. Because you must consider that there are people who won’t go to a movie theater anyway. We’re going to see shorter windows – and flexible prices, for that matter. The industry has to address the purchasing power of senior citizens and young people who have been out of work for a while in a tough economy.” – Michael De Luca, Producer (Fifty Shades of Grey, The Social Network)
- “We need to stop talking about TV. We still measure across device, which is an unfair and archaic practice. The industry is in for a hard time until we start looking at new ways to measure. We need to get people to start making hard decisions and making changes. Clients have said to us maybe video isn’t worth what it used to be. We know you’re out there on your phones and tablets, but if we can’t find you, we can’t monetize you.” – Lyle Schwartz, President Investment, North America, GroupM
Mr. Akasie is Content Manager & Client Advocacy Leader for the Telecommunications, Media & Entertainment, and Energy, Environment and Utilities industries at IBM.