Media

Enforcing accountability in media

The digital transformation of the media and entertainment (M&E) industry has resulted in dynamic and evolving ecosystems that have become increasingly complex and have introduced new challenges in the area of digital rights, advertising and digital fraud. Blockchain technology can help address these challenges. It has the potential to better manage media assets – such […]

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Understand Content and Audience Insights for a Perfect Union through Cognitive

One of Archimedes’ many quotes is “…with a lever I will move the whole world”. Could deep audience and content insights derived from analytics be such a lever? The Audience Being passionate about Big Data and Analytics, we enjoy seeing how our efforts to understand the ‘gory’ details of the audience are bringing a great […]

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VR and AR Are Precursors to the Next IT Mega Trend: Simulations

Virtual Reality (VR) has had more investment thrown at it pre-revenue than any other consumer play in history. Some analysts project a market of tens of billions by 2020. I believe it will happen, but not before the market stumbles for years because most of what will be tried will not stick in a lonely […]

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Digital reinvention for the media industry: what to do and how to make it happen

As the broadcast industry reinvents itself, the firms that lead in the future will be those that fully embrace the concept of Digital Reinvention and the profound reassessment of business practices that it requires. Digital Reinvention rethinks customer and partner relationships putting customer needs, use, and aspirations first. It requires that media organizations offer customers […]

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Moving towards Edge Computing

In this article I look at the emerging area of Edge Computing: how the compute power of decentralised Edge devices will be open and not only run apps, store content and data and host virtual networks, but also enable new and novel experiences by being autonomous and able to collaborate with each other. The ‘Edge’ […]

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Personal TV: The Future of Broadcasting

Meet Dana. A busy professional in her 20s who travels every week on business and has an active social life, Dana loves watching drama, soaps, movies and football. As she is rarely around to watch programmes when they are scheduled, she downloads many to her personal video recorder and streams some to her tablet when […]

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The New Mandate For Media and Entertainment Industry

The advent of the internet in the mid-’90s led to dramatic changes in the media and entertainment industry. By 2017, 5 million years of video will cross the internet every month. The new mandate: deliver the right experience to the right consumer on the right device at precisely the right moment. Today, the competitive landscape […]

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How storytelling can make your Marketing Execution better

We all love a good story. A good drama, an adventure, a romance, a tear-jerker – we all want to know what happens in the end. Does he get the girl? Does she find the treasure? Do they win the to...

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Binge Viewing and Customer Engagement: Yellow Pages Redux

As Netflix released the complete first season of its home grown series House of Cards in one fell swoop, the...

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