Advertising

Enforcing accountability in media

The digital transformation of the media and entertainment (M&E) industry has resulted in dynamic and evolving ecosystems that have become increasingly complex and have introduced new challenges in the area of digital rights, advertising and digital fraud. Blockchain technology can help address these challenges. It has the potential to better manage media assets – such […]

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Telco and IoT: Platform, Channel, Medium

A few weeks back I wrote a piece about Big Data and the Internet of Things, and suggested I’d return to the theme to figure out – once we’ve collected the data from all the different sources – how telcos can apply it, how to use it, and how to build businesses from it. Well, […]

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Telco and the Mobile Advertising Ecosystem

The advertising world is changing, and - potentially - the telecommunications industry could have a lot to say about it.  This isn't merely about mobile advertising, though that's undeniably a part.  It is about the entirety of the online advertising...

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Telecom Analytics: The Difference between Social Networks and Social Media

Many CSP’s around the world are asking about social network analytics and about social media analytics, and many folks think these things are the same thing.  Well, they’re not.  Social Network Analytics allow you to understand people’s...

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