Data Scientist, Big Data and Analytics at IBM

Social Profiling: Do You Really Know Your Audience?

Social Media has become the modern day water cooler and a very powerful place for like-minded people to gather and discuss their favorite media content. But are Media and Entertainment companies really tapping its full potential? Studios and broadcasters need to ask themselves: do we really know our audience? Can we identify our top thousand […]

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The Importance of Audience Analytics in Media and Entertainment

A new battle-ground has emerged in the Media & Entertainment (M&E) industry and it revolves around audience insight.  This industry is going through a rapid evolution in which customer engagement has moved to the forefront and is disrupting business models.  High-quality content is still paramount to winning in this industry, but now customer analytics has […]

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