CMO

2017 Retail Trends That CMOs Shouldn’t Miss

CMOs need to be on top of their game in 2017. As the new year opens, certain trends are re-shaping how consumers shop, not the least of which is the continuing change in consumer behavior. Now more than ever, customers expect a 360-degree shopping experience that puts their needs first. In fact, the companies that […]

Continue reading

Digital Transformation: Make it Real

In the last few months, my conversation with clients quickly turned to a technology or a customer experience discussion. While both are important aspects of digital transformation, I believe it takes more than that to reinvent your company. Technology adoption or digitization alone do not equate to digital transformation. However, technology can serve as a […]

Continue reading

How to Stay Ahead in the Age of Industry Convergence

Is your business really growing? Are you ahead of the curve or just trying keep up with the competition? Well, according to the IBM annual C-suite study the boundaries of competition are blurring more than ever. Six out of ten CEOs list industry convergence as their primary concern, as new organizations such as Uber and […]

Continue reading

Three Challenges CMOs are Facing in the Digital Economy

The digital economy is here across all industries – creating disruption in the business landscape as organizations embrace digital reinvention and transformation. So what do we mean with Digital Transformation? Digital Transformation means different things to different people: For some it’s about technology For others, digital is a new way of engaging with customers And […]

Continue reading