Mukul Dixit

DIY Giant Praktiker Drives Rocketing Sales

When the roof falls in, how will you cope? The 2008 global financial crisis shook the foundations of the housebuilding industry. As looming uncertainty rattled the nerves of consumers and corporate investors alike, many construction and home improvement projects were shelved. For DIY companies such as Praktiker, this news spelled disaster. Declining sales struck its […]

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