Gunnar Pietrass

Embed the Voice of the Consumer into your Operations with IBM SAP Co-innovation DSiM

Empowered customers are changing the market rules – especially Consumer Products Companies are feeling this power more and more. For example a typical trade promotion of a CPG company yields minus 10 to minus 19 percent of ROI – if you think about the Marketing Budget of a CPG Company being very often ten or […]

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Get what YOU want – How Watson and HANA Redefine Loyalty Marketing

The history of marketing, like the history of technology, is defined by significant time periods or eras. Furthermore, most if not all of these marketing eras were preceded and enabled by foundational technologies. The era we are now entering — what you could call the era of loyalty marketing — also requires its foundational technologies. […]

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