personalization

How powerful retail marketing fuses online and in-store experiences

NRF 2018 is all about retail transformation. But which roles in the retail world are driving that transformation? And how are they doing it?  The answer, of course, is that all retail roles—from marketing to store operations to supply chain—have a part to play in the reinvention of the industry. For more on marketing’s contribution […]

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Innovation is Critical for Consumer Electronics Retailers

In many ways, consumer electronics (CE) is the bellwether of the retail industry. As a price-sensitive category, it was first to show symptoms of the “showrooming” phenomenon and was an early victim of brick and mortar-based consolidation. Yet consumers still crave the latest gadgets. We’ve become more reliant on personal technology in our daily lives […]

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Hyper-Local Personalization Becomes a Reality

The Need for Personalization & Localization The need to be relevant to consumers through personalization and localization has never been more critical, especially as city populations continue to grow and expand. Today, 54 percent of the world’s population lives in urban environments. In 1950, that number was 30 percent. By 2050, it will reach 70 […]

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Industry Megatrend: Differentiation

Modernizing the Personal Touch in Retail When I was young, my grandmother used to take me along on her weekly shopping outings.  The associates at the corner store, where she did the majority of her grocery shopping, knew which bread she preferred, how often she bought milk and eggs, and addressed her by name every […]

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Are You Safe? (Data)

Some months ago the president of Kroger was commenting on what he called Kroger’s most valuable asset.  What do you think that was … real-estate, buildings, associates, vendor relationships?  No, it is their data.  Kroger has long been into personalization, and many attribute their great results in the US grocery industry to their knowledge of […]

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The IBM 2016 Customer Experience Index Study: The Quest for Relevant Personalization

This is the third and final part in a three-part series surrounding the IBM 2016 Global Customer Experience Index study. The first blog of the series provided a top-level view of the study, and the second blog of the series discussed the study’s impact on the in-store retail experience. Context is Key For most retailers, […]

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Achieving Localized Retail Assortments with the Power of Retail Science

At IBM, we often help retailers implement enterprise retail planning applications.  The move from spreadsheet based applications to truly scalable enterprise systems is a big step forward and adds a new dimension of analysis  and a level of discipline to the retail planning process.  Getting these solutions in place helps retailers  move closer to the […]

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Who are you? I really want to know!

  I just wrote a blog on how Watson can help companies understand their customers and do Personalized Marketing EVEN if they don’t have a lot of consumer data. Let me know what you think!!!   https://www.ibm.com/blogs/insights-on-business/consumer-products/who   Read my blogs on LinkedIn at https://www.linkedin.com/today/author/6343514 OR visit me at https://www.linkedin.com/in/michaeltdobbs

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Why MOST MODERN MEDIA-PLANS are MEDIOCRE.

I just posted this view of the Modern Media Plan on the IBM CP Blog Site. Let me know what you think. https://www.ibm.com/blogs/insights-on-business/consumer-products/why-most-modern-media-plans-are-mediocre/   Read my blogs on LinkedIn at or visit me at: https://www.linkedin.com/today/author/6343514 OR visit me at:https://www.linkedin.com/in/michaeltdobbs

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The Future of Insights is a 4 Letter Word…DATA!

Know your customer. For years this has been a battle-cry of business. I’ve been in leadership in both Consumer Packaged Goods (CPG) and Retailers, and BOTH look to know their consumer (i.e. the end customer) better. CPGers have invested in different forms of Consumer Insights from Qualitative ‘Focus Groups’ to Quantitative ‘Usage and Attitude Studies.’ […]

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Classic Marketing in the Modern World

With almost 15 years marketing at Colgate-Palmolive, I am certainly trained as a Classic Marketer. The main goal of the Classic Marketer is Brand. BRAND, BRAND, BRAND. Today we talk a lot about Customer Engagement, and a Key Metric which is Brand Enthusiasm. (If you’d like to learn more, contact me to learn about IBMs […]

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Can We Talk? Connecting with shoppers through personalization

  Good news! IBM’s annual Email Marketing Metrics Benchmark Survey for 2015 is out [https://ibm.biz/BdX3mD] filled with the latest indications of what’s working in this tried and true approach to reaching shoppers. The study reminded me of my own experience with my retail ‘pen pals’ and I spent some time relating that survey to the […]

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