Metro Pulse

Combining Internal and External Data for Insights, Forecasting and Visualisation

Retailers and consumer products companies have done a lot of work to apply data science to key challenges around demand forecasting, store replenishment, and optimisation of product assortment. Many have used historical sales and product data to identify patterns and glean insights. Some have used proprietary software products. Others have created data lakes and performed […]

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Hyper-Local Personalization Becomes a Reality

The Need for Personalization & Localization The need to be relevant to consumers through personalization and localization has never been more critical, especially as city populations continue to grow and expand. Today, 54 percent of the world’s population lives in urban environments. In 1950, that number was 30 percent. By 2050, it will reach 70 […]

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