localization

Hyper-Local Personalization Becomes a Reality

The Need for Personalization & Localization The need to be relevant to consumers through personalization and localization has never been more critical, especially as city populations continue to grow and expand. Today, 54 percent of the world’s population lives in urban environments. In 1950, that number was 30 percent. By 2050, it will reach 70 […]

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