Get to know your customers with customer segmentation! Third part of the posts based on the presentation I gave in the Big Data & Analytics Summit event, with the title Marketing Strategies to Generate Data. Customer Segmentation Segmentation should take into account more factors to divide consumers, go beyond just taking demographics such as age, […]
Data Driven Decision Making with Big Data Second part of the series of publications based on the presentation I gave at the event Big Data & Analytics Summit, with the title Marketing strategies for generating data. Data Is the new natural resource and its superabundance presents new challenges to our ability to exploit them. They […]
This will be a series of posts based on the presentation I gave at the event Big Data & Analytics Summit on March 31, 2016, entitled Marketing strategies for generating data. Here I present the first part beginning with: This is the presentation for the event: Consumer Loyalty In today’s competitive environment prevails a great […]
The challenge for the CPGs Unlike retailers, the primary business of CPG companies is to produce goods for mass use. They do not sell directly to consumers and do not have points of sale. If they do, it is as a side business. CPG has its distribution divided into two. Sales channels The way […]
How to Craft more Effective Promotions? Most of the time an offer is taken as effective when sales of promoted products are increased. However this does not always reflect a widespread improvement in sales over the entire product category in which is included the promoted product. This has to do with other similar products that […]
Photo by ttstam – Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8812323@N08 There are two types of marketing campaigns. Targeted and massive. To make massive campaigns you do not need to have contact information, while for the targeted campaigns you must. The advantage of targeted campaigns is that we can choose the contacts you want to reach and […]
With the onset of cognitive era, Santa will use a new element that helps him to decide what gifts children are looking more impetus for this season.
Is Analytics About Predicting the Future? This concept is currently a trending topic. This includes the process of converting data into information. Generally the data itself do not have much meaning, when transformed into information is when become valuable to support business decision making. The data can be obtained from one or multiple sources, for […]
What Really Means to Be Social? A current trend is to be “social” however, what does that really mean? Being social means create and maintain relationships with other people, get along with them, share, get together to exchange experiences, life lessons and knowledge. Starting with the outbreak of the internet, social networking sites began […]
Are We Mobile? The term mobile is getting more relevant every day. With the advent of smartphones, the wider cellular phone network coverage and the high-speed connections is possible to be connected with business and personal activities as well over any mobile device. By mobile device I mean any electronic that does not require to […]
Is the Same BI and Analytics If you were driving your car, what would you do? Drive using only the rear view mirror or drive looking forward to know what’s coming? Well, that’s what you are doing if making business decisions relying only on reports from Business Intelligence tools. To be proactive you will need […]
The biggest selling season for retailers is coming, for us it may seem even distant, but the Christmas, New Year and Epiphany require a lot of preparation in advance. Among those preparing all year for these events is Santa Claus who does a great deal of analysis of information from customers (children around the world.) Find out how IBM helps him get the job done.