InsurTech

Disrupting the disruptors: Are incumbents winning the battle?

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Finding reliable and trustworthy business intelligence can be a challenge. Business leaders are often tasked with making critical technology decisions that can affect an entire organization. Informed, data-driven choices based on real-world experiences and facts gleaned from peers are central to gathering the market intelligence to act with speed and confidence.

As a source of insight into today’s market dynamics, a new study published by the IBM Institute for Business Value (IBV) presents a windfall of actionable business intelligence that helps these business leaders make the best decisions, with the data to support it. The discerning factor that makes this IBV study so valuable is the comprehensive research methodology that includes input from more than 12,000 C-level corporate executives, scrupulous statistical research, and Watson Natural Language Processing to analyze respondents’ answers cognitively. Picked up by the media and titled “Incumbents Strike Back,” the study was published in February 2018. The IBV released the findings and analysis from respondents across six C-suite roles from over 100 countries. Responses were both quantitative and qualitative, analyzed by IBM Watson Natural Language Classifier, and cluster and discriminant statistical analysis was performed of millions of collected data points. You can download the full study available here, as well as industry-specific versions that focus on a number of disciplines across the business spectrum.

Who are you?

The IBV divided the survey respondents of the CxO’s into three ‘distinct organizational archetypes” that described their current status on the road to digital reinvention reinventors, practitioners, and aspirationals.

What are you thinking?

In talking with these CxO executives, the IBV found common themes in four distinct areas. The respondents believe that: disruption is your friend, personalization is paramount, buying into platform-based business models is a mandate, and that you must create an organization that can innovate on the fly.

Dive in to the numbers

At IBM we believe that you can improve your business by making data-driven and fact-based decisions. The insights drawn from over 12,000 C-level officers sharing their real-world experiences will be a trove of how businesses can succeed in a technology and data-driven world.

We invite you to read both Insurance IBV study here, and also the complete Incumbents Strike Back” report, here.

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