As fuel prices & distracted drivers trend up, insurers can harness Big Data to provide new and additional value.
Summer is starting here in the US, when gas prices tend upwards, and a time frequently referred to by some as the ‘driving season.’ It reminds me of the post I made back around the same time last year regarding the importance of insurance in taking full advantage of the opportunities offered by Big Data, […]
When comparing industry verticals on their IT maturity, insurance and healthcare are still on the conservative end of the spectrum. As an example from one source, Ventana Research analysis concludes that only 12 percent of all insurance organizations attain the highest innovative level of maturity in their use of analytics. Or look at investment levels […]
As with many industries, engaging new customers is critical for insurance; that is, not just selling more to the large or traditional customers, but actually opening new markets and convincing new buyers and segments to become insurance clients for the first time. One of the most-desired segments for insurance globally are the Millennials, or Generation […]
January is always a great month to take stock of the year that past and the year ahead. Looking back over 2013, we posted on many changing dynamics in insurance in this blog — like Big Data, Exceptional Digital Experiences, social, analytics and the evidence that points toward the importance of creating an engaged and […]