May 13, 2015 | Written by: Liz Kiehner
Categorized: Digital Reinvention
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Written by Elizabeth Kiehner, Senior Design Manager, IBM Interactive Experience
According to Andres Wolberg-Stok, Global Head, Emerging Platforms and Services at Citi, the global bank has been on a journey for decades to bring their business closer to their customer. In 2007 Citi was the first major US bank to create a mobile banking app, and a mere six weeks ago Citi became the first US bank with an app for the Apple Watch. Citi activated this vision with IBMiX, and in just 120 days teams working elbow to elbow at 51 Astor Place, created an experience for a device that had never been seen or touched.
Andres Wolberg-Stok, Global Head, Emerging Platforms and Services at Citi
Propelled by IBM Design Thinking, the key to success was the inherent nature of the hands-on, profound level of collaboration. Bringing engineers together with designers and legal, the agile process of co-creation generated results that swept the press on the day of launch back in April. Citi Mobile® Lite was the only banking application featured on Apple’s homepage pre-launch. It was first in Time’s list of “15 Very Cool Apps for Apple Watch®,” and according to the Javelin Report, “the functionality of the Citi app is ideal.”
IBM Design Thinking at Amplify 2015
As Jennifer Lindstrom, Partner GBS, expressed today “now our teams are one.” The beta release of Citi Mobile® Lite is just the first pivotal step in an ongoing global partnership. IBM is now co-creating and cohabitating with Citi and launching innovation labs in NYC and Asia.
Andres Wolberg-Stok, Citi, shares the stage with Jennifer Lindstrom, Partner, IBM GBS
Wolberg-Stok concluded, “A project that you create in 120 days does not transform the enterprise, but it serves as a beacon.” This beacon is a powerful statement not only about the ongoing transformation of Citi, but it also expresses the true nature and limitless potential of a design-driven IBM.
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