September 6, 2016 | Written by: THINK Leaders
Categorized: Data | Innovation | New Thinking
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In an article which appears on Forbes.com, Noah Syken, Vice President of Global Sponsorships and Client Executive Programs for IBM, describes how technology is bringing fans closer to the game at this year’s US Open.
Tennis is, and always will be, about the intense competition between players on the court. But the information and technology that surrounds the players helps us gain a greater affinity for the sport. It brings us closer to the action.
Read more at Forbes.