IBM at Cannes 2018

thinkPod @ Cannes Lions 2018: Creativity is at the Heart of Connection feat. Bridget Perry, VP of Marketing EMEA, Adobe

Share this post:

In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston, Marketing Services Leader at IBM iX, is joined by Bridget Perry, VP of Marketing EMEA at Adobe, to discuss the celebration of creativity at Cannes Lions, the state of the CMO, and navigating the worlds of B2B and B2C.

Digital Strategist

More IBM at Cannes 2018 stories

Leadership Insights from the Robert Schwartz Era

Many of our followers know Robert Schwartz as our video host and the butt of many of my podcast jokes.  If you’ve watched the series long enough, you might also know him as a marketer, a father and a husband, an avid soccer fan, a student of politics, and a man who can’t quite move […]

Continue reading

Reinventing Business for the Future – thinkLeaders @ Cannes 2018

https://youtu.be/JxaqK7_VKRY The rate at which an organization can transform is directly proportional to the embarrassment it can tolerate. To succeed in their reinvention, CEOs are turning to their leadership to drive the growth and change agendas across the business. IBM iX thinkLeaders talks to Twitter, Ticketmaster,  TLDR Capital, and  Crane.tv, about how businesses today must […]

Continue reading

New Standards For Engaging with Customers – thinkLeaders @ Cannes 2018

As we enter the age of data privacy, enterprises that most effectively deliver on excellent customer engagement are approaching problems with empathy for users and create close customer connections through authenticity, transparency, and trust. IBM iX thinkLeaders speaks to The Financial Times, Nestlé, and Codec.AI about brand transparency, credibility, and using technology to identify unmet […]

Continue reading