Pacesetters

thinkPod: Akash Malhotra, Co-founder & COO, Eventable

Share this post:

We’re back after a busy week at Dreamforce 2017! Listen as IBM iX Marketing Services Leader Amanda Thurston is joined by Akash Malhotra, Co-founder and COO of Eventable. In this fireside chat, they discuss entrepreneurship, what it means to be a mentor, and a new facet of digital – marketing through the calendar.

Learn more about IBM iX

Leader, Digital Marketing Services, IBM iX || Editor-in-Chief, thinkLeaders

More Pacesetters stories

Think Conference Wrap Up: Incumbents Strike Back

Our first ever Think Conference has come and gone, and I continue to be energized and excited by the insights shared at this global meeting of the minds. There are so many technologies and disruptions at work in our economy, and this year’s Think touched on all of them, from the Cloud to Blockchain, to […]

Continue reading

SXSW Takeaways: AI Will Allow for More Creativity, Not Less

This year at SXSW, Artificial Intelligence was predictably a recurring theme. There were dozens of panels on the subject of AI and its infinite applications. The technology is infiltrating every industry so quickly, one can’t help but feel we are on the verge of a fundamental shift, akin to the Web 2.0 revolution, or even […]

Continue reading

Agile in Action: Creating a Marketing Transformation

As organizations shift their marketing mix towards digital, they face pressures to be faster, more accountable and collaborative with the lines of business they support. While adjusting to the new environment, marketing leaders are discovering a wealth of best practices from “agile.” But what does agile in the Marketing context really mean? We have heard agile used […]

Continue reading