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THINK Pod with Chobani’s Leland Maschmeyer: Turn Their Brains Into Silly Putty

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Chobani Chief Creative Officer Leland Maschmeyer talks to IBM’s Robert Schwartz about distilling creative processes into business-ready design thinking.

Theme music by Andrew Atkin & Michael Simonelli of Full Stop Art.

Sr. Strategy Consultant, IBM iX || Producer, IBM thinkLeaders

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