Marketing

The right data can improve employee engagement

Share this post:

We all know that data is growing exponentially in our digital age: 2.5 quintillion bytes are generated each day.1 That includes valuable employee data that can be mined wisely to improve how we manage and reward our teams.

Some forward-thinking companies are combining traditional internal engagement measurement strategies with social media metrics. For instance, many corporations have histories of conducting annual or monthly surveys that track how engaged employees feel year after year or month after month. Pacesetters are combining that information with weekly insights gathered via employees’ public postings on LinkedIn and aggregated turnover numbers to paint a more complete and up-to-the-minute picture of employee satisfaction.

Other pacesetting corporations are gathering insights on intranet postings of blogs, resumes, project updates, and other content that can serve as unstructured data on employee skills. This can help establish a more data-driven approach to workforce planning and hiring strategies.

Analyzing and aggregating employee data on productivity, individual performance, or self-reported employee engagement can also help leaders offer more customized solutions for an individual employee’s growth. This approach can help predict an employee’s propensity for leaving, or help identify whether he or she should be rewarded. Pacesetting enterprises are creating algorithms to achieve these goals, with information delivered via elegant dashboards. This helps human resources professionals and executives quickly visualize the data to see trends quickly and act upon them. Some have created scorecards for employees to track how their most innovative experiments have influenced business development so that this hard-to-measure metric is considered for data-fueled performance reviews.

A combination of self-reported employee engagement and results, along with predictive analytics and eye-catching data visualization of vast amounts of unstructured data, can help both employees and executives build more efficient and effective workforces.

Sources

1IBM Institute for Business Value, The Individual Enterprise – How mobility redefines business


Editor-in-Chief

More stories

Prediction Machines: To Fight Misconceptions about Artificial Intelligence, Clarity is Key

Cheap, ubiquitous, and incredibly valuable—that’s how the economists behind a new book about AI see the future of prediction, thanks to the technology that helps fill in the blanks. However, misperceptions about what AI is and how it works continue to prevail, even among tech-savvy marketers. In order for AI technology to achieve its full […]

Continue reading

Changing the World, One Website at a Time

Corporate social responsibility is important. Very important. With the ability for widespread internal communications and the advantage of robust organizational structures, corporations are poised to help in a big way. And it seems the timing is right to double down on CSR for two reasons: Consumers want to support brands with charitable missions (see: Toms […]

Continue reading

Thomas Marckx, Co-founder & Solutions Architect, TheLedger

Fireside chat at THINK 2018 with Thomas Marckx, Co-founder & Solutions Architect, TheLedger — moderated by Robert Schwartz, Global Leader of Agency Services, IBM iX. Subscribe to IBM thinkLeaders! Learn more about IBM iX

Continue reading