Events

Targeting is no longer a dirty word

Share this post:

One-size-fits-all marketing is increasingly ineffectual, so targeting has become essential to giving customers the experience they want. This means getting out of their way when they aren’t interested, showing up when they are, and maintaining a consistent voice and presence across multiple platforms. This discussion will tackle how publishers and advertisers alike are gearing up with data-parsing and campaign management tools, and are meeting customers on their own terms, wherever they are.

Speakers:
– Robert Schwartz, Global Leader, Agency Services, IBM iX (moderator)
– Mark Zagorski, CEO, Telaria, Formerly Tremor Video
– Imran Khan, Head of Programmatic & Strategic Partnerships EMEA, GroundTruth
– Tim Geenan, CEO, Faktor
– Carlos Florez Reyes, Head of Programmatic, Omnicom Media Group

Subscribe to IBM thinkLeaders!

Add Comment
No Comments

Leave a Reply

Your email address will not be published.Required fields are marked *

More Pacesetters Stories

Reshaping Engagement Strategy: Fueled by AI

We’re pleased to be attending the Transformational CMO Assembly this month in Denver to deliberate on this topic with an exclusive group of CMOs brought together by The Millennium Alliance. Gatherings like these take on much more importance in this time of profound change where we’re experiencing unthrottled advancement in the human + machine continuum. […]

Continue reading

Oliver Rosenthal – Industry Leader, Creative Agency, Google Germany

Fireside chat at dmexco 2017 with Oliver Rosenthal, Industry Leader, Creative Agency, Google Germany — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders!

Continue reading

Key Insights from Cologne: A dmexco 2017 Review

Every September, digital marketing’s brightest minds and boldest voices gather in Cologne, Germany for two days to discuss what’s new in digital. This year’s event boasted more than 50,000 visitors from dozens of countries. Dmexco caters to a more technology-oriented audience than other industry conferences such as Cannes Lions, so the conversation around the event […]

Continue reading