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Targeting is no longer a dirty word

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One-size-fits-all marketing is increasingly ineffectual, so targeting has become essential to giving customers the experience they want. This means getting out of their way when they aren’t interested, showing up when they are, and maintaining a consistent voice and presence across multiple platforms. This discussion will tackle how publishers and advertisers alike are gearing up with data-parsing and campaign management tools, and are meeting customers on their own terms, wherever they are.

Speakers:
– Robert Schwartz, Global Leader, Agency Services, IBM iX (moderator)
– Mark Zagorski, CEO, Telaria, Formerly Tremor Video
– Imran Khan, Head of Programmatic & Strategic Partnerships EMEA, GroundTruth
– Tim Geenan, CEO, Faktor
– Carlos Florez Reyes, Head of Programmatic, Omnicom Media Group

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Sr. Strategy Consultant, IBM iX || Producer, IBM thinkLeaders

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