Social

Can we remake the leadership industry?

Book Review: Leadership BS: Fixing Workplaces and Careers One Truth at a Time, by Jeffrey Pfeffer (Harper Business)   To be a successful C-suite leader today, you must be authentic, modest, truthful and selfless—right? Not if you want to win in today’s environment, suggests Jeffrey Pfeffer, a professor at the Stanford Graduate School of Business. […]

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Understanding the benefits of balance

Book Review: Unfinished Business: Women Men Work Family, by Anne-Marie Slaughter (Penguin Random House)   The belief that those who work most, work best may seem outdated in the feel-good speak of today’s corporate cultures. Yet it’s hard to deny that the vast majority of workplaces still live by it. Teleworking, flex hours, part-time positions, […]

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Make better predictions as a C-suite executive

Book Review: Superforecasting: The Art and Science of Prediction, by Philip E. Tetlock and Dan Gardner (Crown)   According to the old joke, the average expert is roughly as accurate as a dart-throwing chimpanzee. It’s a joke based on research by Philip Tetlock, the scientist whose prior work revealed that the predictions of academics, pundits […]

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B2B marketing needs to be more H2H

Chief marketing officers and other executives in marketing leadership may be increasingly focused on how messages are being delivered to their B2B clients–via online and mobile. Content-delivery method aside, experts advise that the tone and feel of what is delivered on laptops and phones is growing more and more important, too. Yes, the B2B abbreviation […]

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Take a bold, non-technical approach when discussing data innovation

Leaders and advisors to C-level executives know that “data” and “innovation” are two terms that signify a competitive advantage in today’s era of digital transformation. However, when CXOs talk about either topic with other members of the C-suite, they can fall into the trap of using very technical descriptions (CDOs and CIOs)–or the opposite: generic […]

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Nicole Jeter West: Digital engagement and the art of restraint

Every August, during the waning days of summer in New York, the best tennis players in the world flock to Flushing, Queens, and compete in one of the most grueling tournaments in the sport: the US Open. For the players, the stakes are high. The Open represents the last chance of the year for grand-slam […]

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Data innovation can lead to monetization

When companies first began to add the role of chief data officers to their c-suites not too long ago, many newly minted CDOs believed their focus would be on data management and risk. While that is still very much the case, pace-setting CDOs are looking at data as a source for inspiration for new products […]

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A. Charles Thomas: Master the art of the prototype

A. Charles Thomas is passionate about nurturing and developing the “data-insight-action-results” value chain. In his current role as Chief Data Officer of Wells Fargo, he has worked to deploy data insights across the business by focusing on digital and traditional customer routes to market. Prior to joining Wells Fargo, Charles was the Chief Data and […]

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Why clear communication is key

C-suite leaders often reach their leadership position by excelling in a certain focus. For chief marketing officers, that might be the development of branded content strategies. For chief information officers, it might be mastery of integrating new technologies with legacy systems. For chief financial officers, it might be proven ability at managing risk. But what […]

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Eric Mosley: Keep employees engaged with clear priorities and crowdsourced recognition

As co-founder and CEO of Globoforce, a leading provider of social recognition solutions that help redefine how companies motivate and energize employees, Eric Mosley has a vision to raise employee recognition from a tactical, unmeasured and under-valued effort to a global strategic program with clear measures for performance and success. Globoforce’s clients are some of […]

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Heidi Grant Halvorson: Why competence and warmth are two key c-suite communication skills

Why do business executives and their IT counterparts often appear to speak a different language? And is it possible, technical and industry-specific terms aside, for CMOs and CIOs to improve how they communicate with each other to uncover shared goals and a collaborative path on how to reach those goals? Heidi Grant Halvorson, social psychologist […]

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The right data can improve employee engagement

We all know that data is growing exponentially in our digital age: 2.5 quintillion bytes are generated each day.1 That includes valuable employee data that can be mined wisely to improve how we manage and reward our teams. Some forward-thinking companies are combining traditional internal engagement measurement strategies with social media metrics. For instance, many […]

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