Social Media

Should brands on Twitter talk like teenagers?

On May 28, a rogue account masquerading as the official Twitter presence of RC Cola (@OfficialRCCola) was suspended. The account joined Twitter in April of 2017, and had developed a following that surpassed the official RC Cola account. Recently, the account fooled its followers into believing that it was taking potshots at the Trump administration, […]

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3 Reasons your Brand needs Social Media Analytics

As brand marketers we have long understood the value of Social Media marketing to engage with our customers not just by offering great value through awesome content but also as a very valuable cost-effective channel for customer service.  Though we have also seen in recent times organic reach falling and putting our brands before new […]

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