Marketing

Keep Your Brand Relevant in a Voice-First World

With recent advances in AI, including natural language processing (NLP), voice will be the next big paradigm in how we interact with digital devices. With the big tech companies racing to establish dominance of their respective voice platform, it’s only a matter of time until spoken dialogue will become the standard for digital interfaces. Whether […]

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Get updates on the new CMO video series Above the Clutter

“Everyone thinks they’re a marketing expert,” says CMO Club founder Pete Krainik in the first episode of Above the Clutter. But what do CMOs consider to be their main expertise? And how can marketing experts like you learn from them? Throughout this new online video series, Krainik goes right to the source to have in-depth […]

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The 10 CMO strategies that should be every marketer’s goal

Aggregating quantitative and qualitative insights from a variety of sources, THINK Leaders has put together a list of 10 strategies that data-driven chief marketing officers are deploying to maintain a competitive edge. Our sources range from a research brief co-created with the CMO Club, IBM Commerce and IBM’s Center for Applied Insights; an on-going research […]

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Oki Matsumoto: Advice on how to be disruptive—and stay disruptive

When Oki Matsumoto, Chief Executive Officer of Monex Group, Inc., speaks in front of an audience about bold technological disruption and the future of finance, he gestures with an elegant, sweeping arc of his arm. It’s as if he is tracing the trajectory of a big idea.He has a demeanor that is brilliantly wise and […]

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Steve Rubinow: Big risks can lead to big rewards in the C-suite

Steve Rubinow has served as Chief Information Officer (CIO) for Thomson Reuters and CIO, Chief Technology Officer, and Chief Innovation Officer for NYSE Euronext, the world’s largest global exchange. He currently holds the dual position of Executive Vice President and Chief Technology Officer of Catalina, and leads its global technology function.You may not have heard […]

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Can we remake the leadership industry?

Book Review: Leadership BS: Fixing Workplaces and Careers One Truth at a Time, by Jeffrey Pfeffer (Harper Business)   To be a successful C-suite leader today, you must be authentic, modest, truthful and selfless—right? Not if you want to win in today’s environment, suggests Jeffrey Pfeffer, a professor at the Stanford Graduate School of Business. […]

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Understanding the benefits of balance

Book Review: Unfinished Business: Women Men Work Family, by Anne-Marie Slaughter (Penguin Random House)   The belief that those who work most, work best may seem outdated in the feel-good speak of today’s corporate cultures. Yet it’s hard to deny that the vast majority of workplaces still live by it. Teleworking, flex hours, part-time positions, […]

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Make better predictions as a C-suite executive

Book Review: Superforecasting: The Art and Science of Prediction, by Philip E. Tetlock and Dan Gardner (Crown)   According to the old joke, the average expert is roughly as accurate as a dart-throwing chimpanzee. It’s a joke based on research by Philip Tetlock, the scientist whose prior work revealed that the predictions of academics, pundits […]

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Suzi Watford: Marketing strategies for making a leading brand more relevant than ever

It’s a crisp, bright October afternoon and the midtown Manhattan office of Dow Jones, the financial information company founded in 1882, is abuzz with crisp, bright conversations. The vibe is more like a tech startup than a 133-year old organization known for traditional print financial publications like the Wall Street Journal and Barron’s. There are […]

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B2B marketing needs to be more H2H

Chief marketing officers and other executives in marketing leadership may be increasingly focused on how messages are being delivered to their B2B clients–via online and mobile. Content-delivery method aside, experts advise that the tone and feel of what is delivered on laptops and phones is growing more and more important, too. Yes, the B2B abbreviation […]

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Take a bold, non-technical approach when discussing data innovation

Leaders and advisors to C-level executives know that “data” and “innovation” are two terms that signify a competitive advantage in today’s era of digital transformation. However, when CXOs talk about either topic with other members of the C-suite, they can fall into the trap of using very technical descriptions (CDOs and CIOs)–or the opposite: generic […]

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Marketing is a (buyer) journey, not a destination

Executive Summary CMOs are implementing significant shifts in where and how they allocate marketing spend. In the ‘Customer in Control’ marketing age, marketers are experiencing a renaissance within their discipline. It is already disrupting how marketing operates and is re-writing the rules for the future. To understand how marketing is evolving, The CMO Club in […]

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