Research Brief

The 10 CMO strategies that should be every marketer’s goal

Aggregating quantitative and qualitative insights from a variety of sources, THINK Leaders has put together a list of 10 strategies that data-driven chief marketing officers are deploying to maintain a competitive edge. Our sources range from a research brief co-created with the CMO Club, IBM Commerce and IBM’s Center for Applied Insights; an on-going research […]

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CFO strategies for disruption, innovation and prediction

Ask 643 chief financial officers from around the world what challenges they face and how they are solving them, and what would you discover? IBM’s Institute for Business Value (IBV) did just that, and the new research has identified key areas that successful CFOs are mastering. In the just-released study from IBV, “Redefining Performance: Insights […]

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The Experience Revolution: The Game is on

Executive Summary Businesses across multiple industries are feeling the heat from disruptors who are using digital to revolutionize how customers interact with brands. Armed with these new experiences, customers are becoming increasingly impatient with incumbents who don’t keep up. Helping customers easily find what they need, simplifying signup, driving personalization and streamlining access to support […]

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Step-by-step: Hidden competition

Prepare for hidden competition from outside your industry When leaders evaluate their competitive landscape, they naturally look at the same set of players in their industry, year after year. Traditionally, these competitive sets were well understood, and evolved slowly and predictably. These days? Not so much. A company used to be considered a competitor when […]

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Marketing is a (buyer) journey, not a destination

Executive Summary CMOs are implementing significant shifts in where and how they allocate marketing spend. In the ‘Customer in Control’ marketing age, marketers are experiencing a renaissance within their discipline. It is already disrupting how marketing operates and is re-writing the rules for the future. To understand how marketing is evolving, The CMO Club in […]

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