Pacesetter

Neil Bedwell: How effective content is like good dinner conversation

With operations in 207 countries that deliver 1.8 billion drinks every day, Coca-Cola is one of the most recognized companies and brands in the world. And yet it’s hardly resting on that success. To help the company achieve its ambitious goal of doubling business by 2020, Neil Bedwell, global director of digital strategy and content, […]

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Daniel Diermeier: Brand stewardship and the role of the CIO

Daniel Diermeier, the IBM Professor of Regulation and Competitive Practice at the Kellogg School of Management, is one of the country’s leading experts on managaing reputational risk. Originally trained as an applied game theorist, Diermeier’s teaching and research focuses on the interaction of business and politics, crisis leadership and reputation management. His most recent book, […]

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Sahal Laher: Breaking down the barriers to omnichannel

Brooks Brothers is America’s oldest clothing retailer, an iconic brand known for its high-touch service and classic style. The ability to reinvent clean lines in a way that feels fresh and relevant is one of the qualities that has allowed Brooks Brothers to remain vibrant over its 186-year history. The celebrated look of “Mad Men,” […]

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Wendy Perchick: Using technology and data to personalize cancer treatment

The 130-year-old Memorial Sloan Kettering Cancer Center is the oldest freestanding cancer center in the world, with 14 care sites and 150,000 patients a year. In nearly four decades with the organization, Senior Vice President of Strategy and Innovation Wendy Perchick has held numerous roles, but lately she’s charged with guiding MSKCC to the future. […]

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Wayne Peacock: Retaining customers with data

In 1922, 25 Army officers started a member-owned insurance association after being denied insurance elsewhere. Now USAA has more than 10 million members composed entirely of active duty military personnel, veterans and their families. And those customers are almost uniformly glowing in their thoughts about USAA. Ninety-five percent of members say they intend to be […]

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Michael Gutnick: Converting data into wisdom

Finding a cure for cancer is increasingly becoming a team effort that involves oncologists, medical researchers and data scientists alike. So says Michael Gutnick, CFO of Memorial Sloan Kettering Cancer Center, who, for the past decade, has overseen the hospital’s ambitious effort to build a national database of more than 1 million cancer patients to […]

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Fernando Chacon: Using data to cross borders in Latin America

For Brazil’s Banco Itaú, serving Latin America requires communicating across an entire continent of diverse people and cultures. That takes experience, market knowledge and lots of data. Here, Fernando Chacon discusses how Latin America’s largest financial institution promotes products and services across borders while balancing the use of analytics with a human touch. Banco Itaú […]

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Paolo Bonsignore: Ditching the hard sell in favor of engaging content

Whether it’s a potent shot of espresso or a foamy cappuccino (but rarely after 11 a.m.), coffee is Italy’s national drink. Thanks in part to the Illy family of Trieste, the Italian love affair with coffee has gone global. Known for its uniquely rich blend and loyal following, the 80-year-old Illycaffè has a presence in […]

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Alejandro Valenzuela: Reshaping one of Mexico’s largest banks for the age of big data

Mexico’s third-largest financial institution, Grupo Financiero Banorte, has embarked on an effort to return banking to its roots—back to a time when the local branch manager intimately understood the needs of customers and worked to build lifetime relationships. For CEO Alejandro Valenzuela, the key to scaling this model across a massive enterprise like Banorte is […]

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Patricia Morrison: Making the case for business analytics

As one of the largest healthcare-service companies in the world, Cardinal Health distributes medications, manages pharmacies, manufactures basic medical supplies like surgical gloves, and provides medical technologies and support services. Traditionally each business unit organized its data separately, presenting a major challenge when the company began using data to make better decisions on everything from […]

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Laurie Tucker: Collaborating is the first step toward innovating

  Laurie Tucker has grown up with Fedex. She’s been with the global shipping giant for 35 of its 40 years and has worked in finance, IT, e-commerce, logistics and customer service. Now she runs marketing and is involved in developing new products and services for the company. Here, she discusses the path to innovation, […]

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Divinia Knowles: Transforming the finance department into a business intelligence juggernaut

Divinia Knowles had a rough introduction to the start-up life. When she joined Mind Candy as its first chief financial officer, there was no finance department—just a 1,300-line spreadsheet and scant revenues. In short order, Knowles, who also serves as COO, oversaw the launch of Mind Candy’s big hit, the Moshi Monsters online gaming community […]

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