Pacesetter

Marshall Goldsmith: Lessons from a top executive coach

Marshall Goldsmith has built a career counseling the leaders of Fortune 500 companies. He earned the designation of “highest rated executive coach” at the biennial Thinkers50 Conferences in 2011 and 2013 and was recognized as the Most Influential Leadership Thinker in the World by that group in 2011. He’s been profiled in noted publications like […]

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Rick Kochhar: Data strategy and the search for the truth

Data has become an increasingly valuable commodity to all businesses in recent times. But perhaps no industry relies more on data than banking. So much so that governing data in large banks now requires a seat in the c-suite. Rick Kochhar is the former senior vice president and chief data officer for TD Bank Group. […]

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Cordell B. Sweeney: Predictive analytics for the ‘nectar of the hipster gods’

Last spring, Time magazine dubbed Pabst Blue Ribbon the “nectar of the hipster gods.” Maintaining such momentum amidst hundreds of microbrews and regional brands is a tall order. As the largest American-owned brewery, Pabst Brewing Company needs all parts of the business—particularly the finance team—delivering business value, not just for the flagship brand, but for […]

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Peter Vesterbacka: Angry Birds, Bad Piggies and massive amounts of data

You may not know Finnish entertainment company Rovio—but you surely know Angry Birds. The company’s breakout hit has been downloaded more than two billion times and spawned a cartoon series and scads of licensed merchandise, from plush toys and soft drinks to a cartoon channel and amusement park rides. But Mighty Eagle and brand ambassador […]

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David Reibstein: Demystifying how finance accounts for marketing

It’s hard to imagine there is anyone anywhere that thinks more about marketing ROI than David Reibstein, the William Stewart Woodside Professor of Marketing at The Wharton School of the University of Pennsylvania. He has written dozens of research papers on the subject. He writes books with titles like, “Marketing Metrics: The definitive guide to […]

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Andrei Popov: Growth, complexity and transparency in a modern-day, global bank

Raiffeisenbank began operations in Russia in 1996, shortly after the country opened its markets. This subsidiary of Austrian Raiffeisen Bank International is now one of the largest banks in Russia and regarded as among the most reliable by international ratings agencies. Andrei Popov took over the CIO spot in 2013. From that perch he oversees […]

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Carl Wilson: Data as a driver of organizational change

Carl Wilson is used to driving organizational change. As the executive vice president and CIO of Marriott for 14 years, he and his team pioneered the travel and leisure giant’s online reservation system, a project that initially met with resistance from some other c-level executives. That system now processes $8.6 billion worth of transactions every […]

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Scott Monty: Measuring a return on social engagement

Ask any savvy digital marketer to name the most successful social media campaigns of all time and the Ford Fiesta Movement, which ran for six months in 2009, is sure to appear on the short list. Ford eschewed the traditional marketing blitz of a new car launch, and instead hand-picked an army of social media […]

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Charles Doyle: Content marketing and the incredible, shrinking attention span

Jones Lang LaSalle (JLL) is one of the oldest companies in the world. First established in 1763, JLL has grown to employ more than 52,000 people in 200 corporate offices around the world, offering a wide range of real estate professional services in 75 different countries . With that vast reach and scope, Chief Marketing […]

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Herman De Prins: Combining biology, chemistry and data to deliver medical breakthroughs

Belgium’s UCB combines biology, chemistry and data to develop breakthrough treatments for some of the world’s most debilitating diseases. Lately, the global biopharma firm has been looking into cognitive computing and exploring how wearable smart sensors could help treat people who are living with severe neurological diseases like epilepsy. UCB’s CIO Herman De Prins explains […]

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Dr. Jack G. Truong: Innovating, inventing and the art of understanding customer behavior

Innovation is more than a buzzword at AB Electrolux, the venerable Stockholm-based household and professional appliances manufacturer—it’s the lifeblood of the company. In North America, the company sells appliance brands that include Electrolux, Frigidaire, Tappan and Kelvinator, names that have been in the homes of America consumers for close to 100 years. Maintaining that brand […]

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Roger Liew: Staying agile, innovative and focused on the bottom line

Roger Liew is, first and foremost, a developer. His working life began on the Web, coding the Web presence of iconic brands such as Victoria’s Secret and cars.com. By 2000, he was working as a developer on the very well-funded startup, Orbitz.com. In fact, he was the first developer Orbitz hired, and he led the […]

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