New thinking

Keep Your Brand Relevant in a Voice-First World

With recent advances in AI, including natural language processing (NLP), voice will be the next big paradigm in how we interact with digital devices. With the big tech companies racing to establish dominance of their respective voice platform, it’s only a matter of time until spoken dialogue will become the standard for digital interfaces. Whether […]

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Can we remake the leadership industry?

Book Review: Leadership BS: Fixing Workplaces and Careers One Truth at a Time, by Jeffrey Pfeffer (Harper Business)   To be a successful C-suite leader today, you must be authentic, modest, truthful and selfless—right? Not if you want to win in today’s environment, suggests Jeffrey Pfeffer, a professor at the Stanford Graduate School of Business. […]

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Understanding the benefits of balance

Book Review: Unfinished Business: Women Men Work Family, by Anne-Marie Slaughter (Penguin Random House)   The belief that those who work most, work best may seem outdated in the feel-good speak of today’s corporate cultures. Yet it’s hard to deny that the vast majority of workplaces still live by it. Teleworking, flex hours, part-time positions, […]

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CDO Summit in Paris: a focus on innovation

More than a dozen accomplished French (and other European) Chief Data Officers and senior executives gathered in Paris on November 5, 2015 in the elegant Salon Pompadour at Hotel Le Meurice. This sumptuous palace dates back to the early 19th century, and was a timelessly beautiful and inspiring setting for stimulating conversation on creating long-term […]

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Make better predictions as a C-suite executive

Book Review: Superforecasting: The Art and Science of Prediction, by Philip E. Tetlock and Dan Gardner (Crown)   According to the old joke, the average expert is roughly as accurate as a dart-throwing chimpanzee. It’s a joke based on research by Philip Tetlock, the scientist whose prior work revealed that the predictions of academics, pundits […]

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Nouveau Vocabulaire: Internet des objets

Internet des objets: Une définition Réseaux d’appareils ou de capteurs connectés qui permettent la collecte, la communication, l’analyse et l’exploitation de données à grande échelle sans interaction humaine. Signification L’Internet des Objets (IdO) permet l’instrumentation et l’interconnexion des objets et systèmes indispensables à notre vie de tous les jours. Une multitude de machines et objets […]

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Étape par étape: Comment exploiter l’Internet des objets

L’Internet des Objets (IdO) a le potentiel pour améliorer en profondeur la performance des entreprises et la valeur apportée au client. Chris O’Connor, Directeur Général de l’entité d’IBM dédiée à l’Internet des Objets, estime que dans quelques années, le nombre d’appareils IdO aura dépassé la population mondiale par un coefficient de cinq ou sept. Chaque […]

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Don’t be afraid of cognitive computing, experts say

The term “cognitive computing” may seem futuristic and even a little mysterious to many consumers today. But forward-thinking business leaders are already deploying systems that learn, reason and interact, and the future is quickly becoming the present. IDC, the IT market intelligence firm, predicts that by 2018, “half of all consumers will interact with services […]

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Step-by-step: Host an Internal Hackathon

Once the purview of the startup crowd, large organizations are now hosting their own internal hackathons to introduce the types of innovative working practices increasingly becoming essential for effective digital transformation. Hamish McVey, head of brand management at British Airways, noted in an interview in the Financial Times, notes that big companies often believe that […]

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Step-by-step: Host an External Hackathon

Partner with outside experts to deliver innovation fast Some large organizations host external hackathons in which they invite non-employees to participate in a competition to introduce bold new customer features, apps, product elements and processes. One of America’s oldest toy companies, Hasbro, for example, recently held a hackathon where 150 developers came and developed 45 […]

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B2B marketing needs to be more H2H

Chief marketing officers and other executives in marketing leadership may be increasingly focused on how messages are being delivered to their B2B clients–via online and mobile. Content-delivery method aside, experts advise that the tone and feel of what is delivered on laptops and phones is growing more and more important, too. Yes, the B2B abbreviation […]

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Step-by-Step: Make an impact with content marketing

Read your audience with content marketing Content Marketing: A DefinitionThe strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.1 Introduction Content marketing creates customer value through personalized information and tailored insights. Those insights, presented in […]

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New Vocabulary: Content Marketing

Creating profitable customer interactions with content that resonates Content Marketing: A DefinitionThe strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action1. What it means Content marketing creates customer value through tailored insights. Those insights are presented […]

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Take a bold, non-technical approach when discussing data innovation

Leaders and advisors to C-level executives know that “data” and “innovation” are two terms that signify a competitive advantage in today’s era of digital transformation. However, when CXOs talk about either topic with other members of the C-suite, they can fall into the trap of using very technical descriptions (CDOs and CIOs)–or the opposite: generic […]

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Data innovation can lead to monetization

When companies first began to add the role of chief data officers to their c-suites not too long ago, many newly minted CDOs believed their focus would be on data management and risk. While that is still very much the case, pace-setting CDOs are looking at data as a source for inspiration for new products […]

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Why clear communication is key

C-suite leaders often reach their leadership position by excelling in a certain focus. For chief marketing officers, that might be the development of branded content strategies. For chief information officers, it might be mastery of integrating new technologies with legacy systems. For chief financial officers, it might be proven ability at managing risk. But what […]

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The right data can improve employee engagement

We all know that data is growing exponentially in our digital age: 2.5 quintillion bytes are generated each day.1 That includes valuable employee data that can be mined wisely to improve how we manage and reward our teams. Some forward-thinking companies are combining traditional internal engagement measurement strategies with social media metrics. For instance, many […]

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Integrate people, not processes

Marketing, especially in large organizations, can be an unwieldy machine with a lot of moving parts. CMOs shepherd a dizzying number of projects, which are managed and produced by dozens of departments and agencies, and distributed through dozens of channels. To execute projects, you need social media experts, data analysts, designers, market managers…and the list […]

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