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Chris Gabaldon: Ritz-Carlton ventures onto Facebook and into China

The rise of social media may be a global phenomenon, but that doesn’t mean one social media strategy is sufficient for all marketers. Chris Gabaldon, chief marketing officer for luxury hotelier Ritz-Carlton, explains how the company differentiates between Twitter and Facebook around the globe—and how to approach the most important emerging market of all, China. […]

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Brenda Rideout: Fostering collaboration between technology and marketing

Internet-based banks have little or no physical interaction with customers. This puts great pressure on the user interface to be simple, intuitive and elegant across Web and mobile platforms. The key to building a seamless experience, according to Brenda Rideout, chief marketing and technology officer of ING Direct Canada, is to create a nimble collaboration […]

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