Mobile

Jeff Goering: Data mining drives big top-line growth for a Super Bowl champion—and the entire NFL

Approaching $10 billion in collective revenue this season, the National Football League is the most lucrative collection of teams in professional sports. Thanks to a revenue-sharing arrangement, most every team profits. But that’s not the only way the league’s 32 franchises have banded together. As Jeff Goering, CFO of the Super Bowl champion Baltimore Ravens, […]

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Will Harris: Embracing the mobile future

Before Will Harris took the job as chief marketing officer of luxury spirits company Belvedere Vodka, where he’s preparing to re-launch the brand, he was Nokia’s head of marketing for the Southeast Asia Pacific region. From that post, he had a front-row view of how speedy, ubiquitous connectivity and smartphone saturation change the way people […]

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William Gerber: Plotting the next big market move with data

The granddaddy of online brokers, TD Ameritrade was founded 30 years ago—before there was any popular use of the Internet to speak of. The company’s introduction of Accutrade for Windows is widely regarded as the first trading software for online investors and marked the beginning of a massive disruption in personal finance. After a string […]

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Arun Nayar: Rethinking business models in the age of big data

Over his 40-year career, Arun Nayar has worked at some of the world’s most successful global corporations, including PepsiCo, Westinghouse and ABB. Lately, the CFO of Tyco, an $11-billion fire protection and security conglomerate, has been thinking it’s time to reimagine the relationships between corporation and customer. Big data, ubiquitous mobile devices and digital networks, […]

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Samir Mahir: The transformative power of business analytics

As one of only four annual Grand Slam tennis tournaments, The Australian Open garners intense fan interest during nearly every match over the course of two weeks. Tennis Australia, the governing body that hosts the event, has invested heavily in technology to stream real-time data and analysis to fans, coaches and media around the world. […]

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Chris McCann: Building a culture of experimentation

In just under four decades, 1-800-Flowers.com has grown from a single shop on Manhattan’s Upper East Side to a multi-million-dollar empire that delivers everything from chocolates and popcorn to fruit bouquets and, of course, flowers. Along the way, the company has enthusiastically experimented with many different technology platforms, including CD-ROMs, CompuServe, Second Life and Facebook. […]

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Ray Elias: When an insurgent becomes the incumbent

Online ticket reseller StubHub is experiencing growing pains. The 12-year-old ticketing pioneer is fighting off Ticketmaster’s encroachment into the so-called secondary market even while trying to lure more mainstream customers and maintain double-digit annual growth. What’s a chief marketing officer to do? TV and sports-talk radio remain important to Ray Elias, but increasingly he’s getting […]

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Julie Cary: Data cuts both ways in the hospitality business

On the one hand, hoteliers have an enviable amount of customer data at their disposal—data that can be used to tailor customer service, drive repeat business and increase revenue. On the other hand, social media has ushered in a new level of transparency to the business, allowing dissatisfied customers to vent their frustrations in public […]

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David Scribner: Retention is the new growth

The great land grab for mobile customers in developed markets is largely over. In Australia, most adults (not to mention teens and even many children) have at least one mobile device. What does that mean for marketers of mobile products and services? For Virgin Mobile Australia, it has meant a strategic shift away from acquisition […]

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Andrew Lark: Marketing requires data, new types of talent and courage

Two powerful forces are conspiring to hold back a revolution in marketing: corporate inertia and a vested interest in the status quo. But those forces will ultimately get steamrolled— along with any marketer who’s unwilling to embrace the changes customers want. So says Andy Lark, a veteran marketer who abandoned his old tactics and cycles […]

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Biz Stone: Rethinking systems and communication

Biz Stone has had a hand in creating and launching several high-profile Internet properties over the years, from Blogger and Xanga to The Obvious Corporation and, of course, Twitter. His ability to imagine and architect new systems has earned him numerous awards, including being named one of Time’s Most Influential People in the World, GQ’s […]

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Amy Bohutinsky: How does marketing work in a company built on data?

Almost seven years ago, in the midst of a real estate frenzy, Zillow became a Web sensation when it unveiled a product that predicts the sales prices of American homes. Much has changed in the meantime. Even as the housing market collapsed, Zillow managed to grow, do an initial public offering, build a new revenue […]

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