Mobile

The Digital Paradox: Reinventing the Companies Who Were the Foundation of the Digital Revolution

Growing up, I had a front seat for the evolution of telecommunications.  My father worked for the traditional regulated “Bell Companies” and later in the cable and video parts of these businesses. It was through him that I became interested with early video, entertainment, and gaming technologies.  We were early adopters of the VCR, CD […]

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Thinking big about mobile and cognitive: Reimagining customer experience

In some ways, digital, mobile and cognitive are becoming substitutes for another word… modern. The modern consumer mindset has been dramatically shaped by the power and pace of mobile. We expect to get anything we’re looking for easily, immediately, and in relevant personal context. A tall order for most companies! Facing this level of expectation, […]

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Creating the Next Best Experience

Co-authored by Paul Papas and Eric Berridge The demand for the “next best experience” is constantly evolving, which compels the most successful companies to adopt a state of constant innovation. Across all industries, creating an exceptional customer experience is today’s most competitive battleground. To meet this client demand, extending our strategy and cloud platform capabilities, […]

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IBM Cognitive and Interactive Experiences at SXSW

IBM — and IBM Interactive Experience — are excited to be attending South by Southwest Interactive. This is the annual nexus of experience design digerati who immerse themselves in what’s new and provocative in the world of digital experience transformation, and it’s a movement we’re proud to be shaping. We look forward to being in Austin […]

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How to create standout customer experiences that propel you ahead to market leadership

Two big business and technology conferences begin today, attracting technology enthusiasts and business executives from across the world – Mobile World Congress in Barcelona, Spain and IBM Interconnect in Las Vegas. If you are at one of these events, key trends such as mobile strategy, differentiating experiences by design and the Internet of Things are […]

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Outthink Disruptions with Mobility in the Cognitive Era

When 91 percent people respond that they keep their mobile phones within arm’s reach, it isn’t going too far when it’s said ‘Mobile is Everything’. The theme for this year’s Mobile World Congress shines the spotlight on possibly the most powerful platform for business innovation that has surfaced over the years. At IBM, we believe […]

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Step-by-step: Host an Internal Hackathon

Once the purview of the startup crowd, large organizations are now hosting their own internal hackathons to introduce the types of innovative working practices increasingly becoming essential for effective digital transformation. Hamish McVey, head of brand management at British Airways, noted in an interview in the Financial Times, notes that big companies often believe that […]

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Step-by-step: Host an External Hackathon

Partner with outside experts to deliver innovation fast Some large organizations host external hackathons in which they invite non-employees to participate in a competition to introduce bold new customer features, apps, product elements and processes. One of America’s oldest toy companies, Hasbro, for example, recently held a hackathon where 150 developers came and developed 45 […]

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Revolutionising the Runway with Dashing Dashboards

As IBM’s partnership with the City of Melbourne enters its second year, our IBM Interactive Experience team is proud of the new and exciting digital experiences we’re bringing to Melbourne Spring Fashion Week 2015.  We are encouraging shoppers, runway addicts, retail and fashion bloggers to digitally interact with the fashion event in new ways. As […]

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Mobile Strategy – Single Apps vs. Mobile Platform

Research showed that people prefer their mobile phone over deodorant. Yes, that says enough – mobile plays a vital role in our daily lives and people go far to keep their mobile phone close. Many people say: “mobile is just a channel” – well, I strongly disagree. Mobile brings great new opportunities for every industry. […]

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A Long Road to Today’s Mobile World

I still remember in the late 90’s when I updated my dial-in 28k modem to a 56k. I was so happy to double my Internet connection speed… the problem still was the dependency on the telephone line, that became unavailable while surfing. Then later on, the DSL, cable, fiber and today open access by wifi […]

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Digital convergence: are you ready for mobile?

Note: This is a re-post from the former IBM Interactive blog. By Adam Shatzkamer, Jon Wiita, and Julie Schwartz In 2010, Kleiner Perkins’ Mary Meeker wrote a prescient report (http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/) predicting that mobile internet usage would surpass desktop usage by 2015, resulting in the below infographic. Explore more infographics like this one on the web’s […]

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