Mobile

Instant Checkout: Transforming Customer Experience with Shell

Self-checkouts are supposed to save us time, but crumpled barcodes in unpredictable packaging locations requiring individual scanning, and the dreaded ‘unexpected item in the bagging area’ warning message can quickly turn a trip to the shop into an extreme test of one’s patience. The longer and more arduous the process to check out, the more […]

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The Digital Paradox: Reinventing the Companies Who Were the Foundation of the Digital Revolution

Growing up, I had a front seat for the evolution of telecommunications.  My father worked for the traditional regulated “Bell Companies” and later in the cable and video parts of these businesses. It was through him that I became interested with early video, entertainment, and gaming technologies.  We were early adopters of the VCR, CD […]

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Thinking big about mobile and cognitive: Reimagining customer experience

In some ways, digital, mobile and cognitive are becoming substitutes for another word… modern. The modern consumer mindset has been dramatically shaped by the power and pace of mobile. We expect to get anything we’re looking for easily, immediately, and in relevant personal context. A tall order for most companies! Facing this level of expectation, […]

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Creating the Next Best Experience

Co-authored by Paul Papas and Eric Berridge The demand for the “next best experience” is constantly evolving, which compels the most successful companies to adopt a state of constant innovation. Across all industries, creating an exceptional customer experience is today’s most competitive battleground. To meet this client demand, extending our strategy and cloud platform capabilities, […]

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IBM Cognitive and Interactive Experiences at SXSW

IBM — and IBM Interactive Experience — are excited to be attending South by Southwest Interactive. This is the annual nexus of experience design digerati who immerse themselves in what’s new and provocative in the world of digital experience transformation, and it’s a movement we’re proud to be shaping. We look forward to being in Austin […]

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How to create standout customer experiences that propel you ahead to market leadership

Two big business and technology conferences begin today, attracting technology enthusiasts and business executives from across the world – Mobile World Congress in Barcelona, Spain and IBM Interconnect in Las Vegas. If you are at one of these events, key trends such as mobile strategy, differentiating experiences by design and the Internet of Things are […]

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Step-by-step: Host an Internal Hackathon

Once the purview of the startup crowd, large organizations are now hosting their own internal hackathons to introduce the types of innovative working practices increasingly becoming essential for effective digital transformation. Hamish McVey, head of brand management at British Airways, noted in an interview in the Financial Times, notes that big companies often believe that […]

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Step-by-step: Host an External Hackathon

Partner with outside experts to deliver innovation fast Some large organizations host external hackathons in which they invite non-employees to participate in a competition to introduce bold new customer features, apps, product elements and processes. One of America’s oldest toy companies, Hasbro, for example, recently held a hackathon where 150 developers came and developed 45 […]

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What Can You Do In 172,800 Minutes?

Written by Elizabeth Kiehner, Senior Design Manager, IBM Interactive Experience   According to Andres Wolberg-Stok, Global Head, Emerging Platforms and Services at Citi, the global bank has been on a journey for decades to bring their business closer to their customer. In 2007 Citi was the first major US bank to create a mobile banking app, and […]

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Gary Vaynerchuk: Successful storytelling on social media

Gary Vaynerchuk is a social-media–marketing genius. Vaynerchuk first made his mark with Wine Library TV, a video podcast that helped transform his family’s New Jersey liquor store into a $60 million business and tastemaker. Characterized by his outlandish descriptions of vintages and quirky personality, the show made him a cult hero in the wine world. […]

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Cordell B. Sweeney: Predictive analytics for the ‘nectar of the hipster gods’

Last spring, Time magazine dubbed Pabst Blue Ribbon the “nectar of the hipster gods.” Maintaining such momentum amidst hundreds of microbrews and regional brands is a tall order. As the largest American-owned brewery, Pabst Brewing Company needs all parts of the business—particularly the finance team—delivering business value, not just for the flagship brand, but for […]

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Peter Vesterbacka: Angry Birds, Bad Piggies and massive amounts of data

You may not know Finnish entertainment company Rovio—but you surely know Angry Birds. The company’s breakout hit has been downloaded more than two billion times and spawned a cartoon series and scads of licensed merchandise, from plush toys and soft drinks to a cartoon channel and amusement park rides. But Mighty Eagle and brand ambassador […]

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