millennials

Ice cream and rainbows: The digital savants reinventing the museum experience for a new generation

If a pink swimming pool full of ice cream sprinkles and a room full of melting popsicles ignites your Instagram feed, this is your year. The thought of going to a museum can often bring up school-age nightmares of being trapped for hours among dusty old displays. But a new generation of whimsical museums are […]

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Step-by-Step: Lead like a Millennial executive

The new Millennial boardroom, Credit: thinkstockphotos.com As members of the Millennial generation (born between 1980-1994) make their way up the corporate ladder, analysts foretell a shift in business-as-usual. But what is changing, really? “Leadership in general is not going to be completely redefined,” says Michael Parrish DuDell, Millennial business author and keynote speaker. “But when […]

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B2B marketing needs to be more H2H

Chief marketing officers and other executives in marketing leadership may be increasingly focused on how messages are being delivered to their B2B clients–via online and mobile. Content-delivery method aside, experts advise that the tone and feel of what is delivered on laptops and phones is growing more and more important, too. Yes, the B2B abbreviation […]

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Andrea Darweesh: CHRO “tip of the arrow” during organizational change

When you’re in the business of predicting the weather, you know everything can change in an instant. From their massively successful television station the Weather Channel to multi-platform digital powerhouses like weather.com and Weather Underground, the Weather Company is able to understand what it takes to deliver trustworthy insights in real-time like few other media […]

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