Marketing

The Experience Revolution: The Game is on

Executive Summary Businesses across multiple industries are feeling the heat from disruptors who are using digital to revolutionize how customers interact with brands. Armed with these new experiences, customers are becoming increasingly impatient with incumbents who don’t keep up. Helping customers easily find what they need, simplifying signup, driving personalization and streamlining access to support […]

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Cognitive Copywriting?

Whether you’re a marketing veteran or a fresh graduate straight out of university one thing you will undoubtedly be tasked with is writing great copy / content.  Its a task all of us need to be skilled in, but if I was to ask for a show of hands now of how many marketers thought of […]

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Omnichannel marketing: New vocabulary

Deliver consistent, personalized high-quality  customer experience across channels Introduction How often do you check prices and availability online and in the store before you make a purchase? CFI Group survey data1 finds that 95 percent of consumers—nearly everyone—say they frequently or occasionally shop a retailer’s Web site and store, and 82 percent expect to be […]

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Omnichannel marketing: Step by step

Deliver consistent, personalized, high quality customer experience across channels Introduction How often do you check prices and availability online and in the store before you make a purchase? CFI Group survey data1 finds that 95 percent of consumers—nearly everyone—say they frequently or occasionally shop a retailer’s Web site and store, and 82 percent expect to […]

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Augmented reality: Step-by-step

Contextual digital content overlaid onto one’s experience of the world Introduction Augmented reality technologies stream relevant data to users to increase their awareness and knowledge of their surroundings. While relatively new to marketing, augmented reality has existed for decades. Fighter jets have employed heads-up displays in cockpits since the Cold War. A Boeing researcher coined […]

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Augmented reality: New vocabulary

Contextual digital content overlaid onto one’s experience of the world What it means Augmented reality technologies stream relevant data to users to increase their awareness and knowledge of their surroundings. While relatively new to marketing, augmented reality has existed for decades. Fighter jets have employed heads-up displays in cockpits since the Cold War. A Boeing […]

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