finance

The Experience Revolution: The Game is on

Executive Summary Businesses across multiple industries are feeling the heat from disruptors who are using digital to revolutionize how customers interact with brands. Armed with these new experiences, customers are becoming increasingly impatient with incumbents who don’t keep up. Helping customers easily find what they need, simplifying signup, driving personalization and streamlining access to support […]

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Can we remake the leadership industry?

Book Review: Leadership BS: Fixing Workplaces and Careers One Truth at a Time, by Jeffrey Pfeffer (Harper Business)   To be a successful C-suite leader today, you must be authentic, modest, truthful and selfless—right? Not if you want to win in today’s environment, suggests Jeffrey Pfeffer, a professor at the Stanford Graduate School of Business. […]

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Make better predictions as a C-suite executive

Book Review: Superforecasting: The Art and Science of Prediction, by Philip E. Tetlock and Dan Gardner (Crown)   According to the old joke, the average expert is roughly as accurate as a dart-throwing chimpanzee. It’s a joke based on research by Philip Tetlock, the scientist whose prior work revealed that the predictions of academics, pundits […]

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Marketing is a (buyer) journey, not a destination

Executive Summary CMOs are implementing significant shifts in where and how they allocate marketing spend. In the ‘Customer in Control’ marketing age, marketers are experiencing a renaissance within their discipline. It is already disrupting how marketing operates and is re-writing the rules for the future. To understand how marketing is evolving, The CMO Club in […]

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Why clear communication is key

C-suite leaders often reach their leadership position by excelling in a certain focus. For chief marketing officers, that might be the development of branded content strategies. For chief information officers, it might be mastery of integrating new technologies with legacy systems. For chief financial officers, it might be proven ability at managing risk. But what […]

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Step-by-Step: Lead a culture shift

Build a strong team to transform your company Introduction Often tasked with steering the design and integration of large-scale digitization efforts, the chief data officer’s potential to add strategic value makes them a leading change agent. That’s one of the reasons CDOs have seen their stature and influence rise, according to a report by The […]

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Step-by-Step: Foster an agile culture

Scale collaboration to drive business outcomes Introduction Agile is a way of working that was originally created to improve software development, but its measurable effect on business results has made it an attractive way to work for all types of organizations and teams. Agile is not simply an initiative, nor is it a mode of […]

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Manage organizational change

Enable and scale creative collaboration Introduction Your organization’s clients pursue big data and analytics with the expectation of a positive return on their investment. Only 63% of companies achieve that goal within the first year. 1 That’s because when companies embark on pursuing big data and analytics strategies, they embark on a journey that is […]

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Use data to deliver an exceptional client experience: Step by step

Introduction Obtaining a single view of the customer can be extraordinarily difficult, but it is the only way in which organizations can understand the preferences and buying habits of their most profitable customers and create a superior experience. Deriving those insights takes more than simply obtaining, collecting and storing information; it means harnessing that information […]

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Ursula Cottone: Going from compliance to competitive advantage

Ursula Cottone became KeyBank’s first chief data officer in 2012. In a little more than two years, she overhauled the bank’s data management operations and changed the way data was perceived by the business. Instead of an arcane technical issue, data is now viewed as a strategic enterprise asset, something actively owned and shaped by […]

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Step-by-Step: Prepare for a seat on a board of directors

Tap your network to research corporate governance Step 1: Gain relevant experience. A board seat with a large public company is unlikely to be your first experience. Start looking for opportunities where you can get board experience quickly. Boards of local nonprofits, an industry organization, a university and smaller companies are good places to start. […]

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Steve Morlidge: Financial management enters a new age

An accountant by training and with a quarter century of finance experience behind him, Steve Morlidge marries an entrepreneur’s instinct for reimagining traditional processes with a logician’s understanding of general ledger fundamentals. That may explain why he is much in demand as a thinker and advisor. A visiting fellow with the Centre for Business Performance […]

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