Experience Design

Design drives value and disruption, technology enables it

After I share my view on the central role of design thinking in digital, as I did in my last post, the old cliché is often brought up: if Henry Ford had used design thinking, he would have designed a faster horse and not a car. But I think that does design thinking a disservice. […]

Continue reading

Good design is good business

If you google “CEO strategy”, you’ll get about 128 million results. Seem like a lot? Google “CEO design”. You’ll get 259 million – over twice as many. Now, I can’t go back 10 years and do the same search, but we do know that design is a CEO agenda item right now. Some might thank […]

Continue reading

IBM Interactive Experience Ranked 2nd in 2015 Econsultancy Report

IBM Interactive Experience has just been ranked as the second largest digital agency in the UK, for the second year running, by the influential Econsultancy Digital 100 Annual Report. This news comes hard on the heels of Ad Age ranking Interactive Experience as the largest digital agency in the world. The continued success of IBM […]

Continue reading