digital transformation

Igniting the bonfire of digital reinvention: Start the fire before there’s nothing left to burn

Recently, I was at a campground at night. The smell of campfires was unmistakable, and my eyes picked out the many flickering points of light in contrast to the pitch-black night. The individual blazes gave warmth and light to each separate group of campers — comforting, but going no further than their respective fire pits. […]

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Digital Transformation: It Takes a Village

Businesses today are almost universally seeking to transform themselves in order to provide the type of engaging experiences that will meet their customer’s (constantly evolving) expectations and give them an edge. Through an ecosystem of partners, acquisitions and home grown-capabilities that span each and every layer of the enterprise, IBM is helping businesses modernize for […]

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How to create standout customer experiences that propel you ahead to market leadership

Two big business and technology conferences begin today, attracting technology enthusiasts and business executives from across the world – Mobile World Congress in Barcelona, Spain and IBM Interconnect in Las Vegas. If you are at one of these events, key trends such as mobile strategy, differentiating experiences by design and the Internet of Things are […]

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Digital Reinvention Starts with the Customer Experience

By Matt Candy and Gerald Lanzerits     There’s a heightened focus on the customer experience, especially when it comes to commerce transactions. Our clients seek digital commerce and customer platform solutions that will drive and enable digital reinvention. These platforms help enterprises integrate and engage with their customers consistently across all touch points, driving […]

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