digital strategy

The Digital Paradox: Reinventing the Companies Who Were the Foundation of the Digital Revolution

Growing up, I had a front seat for the evolution of telecommunications.  My father worked for the traditional regulated “Bell Companies” and later in the cable and video parts of these businesses. It was through him that I became interested with early video, entertainment, and gaming technologies.  We were early adopters of the VCR, CD […]

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Is talent management evolution part of your customer experience strategy?

Brands across industries have spent the past decade reinventing the customer experience (CX) for the digital age. They’re using mobile apps to drive brick-and-mortar sales and leveraging in-store behavior to drive online purchases. They’re tapping into location data and experimenting with virtual reality. They’re integrating data from various channels to push targeted, personalized messaging. However, […]

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Four things CxOs must do to defy digital disruption

There’s no doubt that the pace of digital disruption is only accelerating. Companies that are not already making aggressive moves to keep up are at risk of being left behind by competitors. But, these digital innovations themselves are not enough. Companies also need to look at reimagining their customer experiences to fully take advantage of […]

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Serve your customers by serving your employees

These days, customers expect an engaging, personal experience across all of their interactions with you. And if you don’t measure up, it’s simple for them to take their business to a competitor. This environment puts incredible pressure on companies to improve how customers engage with their brands, but it can sometimes leave employees in the […]

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Winning the Online Shopping Festival Race by Cognitive Advertising

The Online Shopping Festivals are gradually becoming a battle ground for the top retailers as the winner becomes the first off the starting block in the annual festival shopping race.  They need to arm themselves with a huge war chest of advertising dollars. Interestingly, there was a 111% uplift in digital ad spend on Cyber […]

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Emergence of the New Target Audience in a Cognitive World

The bedrock of an effective and impactful marketing strategy continues to remain a granular understanding of end customers. Marketers have leveraged various research and analytical techniques to understand every facet of their customers – who are they, what they buy, which channels they prefer and how they respond to changes in prices and promotions. Organizations […]

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Why Is Design Thinking Healthcare Consumerism’s Most Important Factor?

Let’s begin this piece with a survey question about how your organization views the importance of customer experience in consumerism. If you think your organization views customer experience as the most important component of having a successful healthcare consumerism program, type the letter ‘A’—case does not matter. Otherwise, type the letter ‘B’. Your answers will […]

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IBM iX Completes Bold Move to Support Digital Reinvention

Today we are excited to announce that IBM has completed the acquisition of Resource/Ammirati — a leading, US-based digital marketing and creative agency — to join IBM Interactive Experience (iX). IBM’s clients are clamoring for new ways to engage people as individuals — be they customers, employees, citizens, students, fans or patients. As a result, […]

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Creating a Better, Digitized World — Together

By Matt Candy and Dirk Buddensiek     Creating engaging experiences takes a combination of digital, creative and design skills to provide companies with the sort of transformative ideas that drive real results.  Every day our clients are looking for true innovation that will ultimately lead to their digital reinvention. It’s that demand that brings […]

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How IBM is leveraging Salesforce in the development of connected cars?

Just about every aspect of our lives has become connected and more intelligent. IBM has been consciously at the forefront of shaping this “Smarter Planet” since the turn of the century — some would argue for its entire 104-year history. But it is our clients that are leading the way, giving meaningful new life to […]

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Mobile Strategy – Single Apps vs. Mobile Platform

Research showed that people prefer their mobile phone over deodorant. Yes, that says enough – mobile plays a vital role in our daily lives and people go far to keep their mobile phone close. Many people say: “mobile is just a channel” – well, I strongly disagree. Mobile brings great new opportunities for every industry. […]

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Digital convergence: are you ready for mobile?

Note: This is a re-post from the former IBM Interactive blog. By Adam Shatzkamer, Jon Wiita, and Julie Schwartz In 2010, Kleiner Perkins’ Mary Meeker wrote a prescient report (http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/) predicting that mobile internet usage would surpass desktop usage by 2015, resulting in the below infographic. Explore more infographics like this one on the web’s […]

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