Digital Reinvention

Design drives value and disruption, technology enables it

After I share my view on the central role of design thinking in digital, as I did in my last post, the old cliché is often brought up: if Henry Ford had used design thinking, he would have designed a faster horse and not a car. But I think that does design thinking a disservice. […]

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Good design is good business

If you google “CEO strategy”, you’ll get about 128 million results. Seem like a lot? Google “CEO design”. You’ll get 259 million – over twice as many. Now, I can’t go back 10 years and do the same search, but we do know that design is a CEO agenda item right now. Some might thank […]

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Reinvention Insights from Mobile World Congress 2017

I recently had the good fortune of being one of IBM’s Digital Strategy leaders in attendance at this year’s Mobile World Congress. During the event, IBM convened C-level executives from 25+ global telecommunications and media companies in roundtables and small group meetings. We engaged telco industry leaders about digitally reinventing their businesses and creating disruptive […]

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IBM iX raises three strategic questions at Adobe Summit 2017

The pace of change in business today is unprecedented. It’s more challenging than ever to keep up, as the best consumer experiences become the new benchmarks against which all experiences will be measured. The good news is that there’s never been a better time to be a creator and reinvent how we engage!  We have […]

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4 steps to start the digital reinvention journey for your telecom organization

The telecommunications industry is in the throes of a digital shake-up as digital invaders upset the status quo. These digital disrupters are players of scale, effectively competing with telecom organizations by benefiting from what internet-based ecosystems and “as-a-service” technologies create. To stay relevant in this evolving landscape, telecom organizations must evolve along two trajectories: serving […]

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Beyond Game, Set & Match: How mobile can help transcend digital-only engagement

It’s that time of year again. Finals are approaching, the rain is dwindling and 13 days of unforgettable tennis is drawing to conclusion at The Championships, Wimbledon. The perfectly cut grass and all that comes with it at The Championships represents an event of British character in its truest sense. Guests far and wide have visited SW19 in […]

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Thinking big about mobile and cognitive: Reimagining customer experience

In some ways, digital, mobile and cognitive are becoming substitutes for another word… modern. The modern consumer mindset has been dramatically shaped by the power and pace of mobile. We expect to get anything we’re looking for easily, immediately, and in relevant personal context. A tall order for most companies! Facing this level of expectation, […]

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Disrupting Disruption

It seems to me that nearly every blog, LinkedIn Pulse article or business journal that I read has stark warnings about how disruptive innovations will overtake whole industries and that established businesses have much to fear for the future because of disruption. Just this morning I read a great article about the growth of Uber and there […]

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Emergence of the New Target Audience in a Cognitive World

The bedrock of an effective and impactful marketing strategy continues to remain a granular understanding of end customers. Marketers have leveraged various research and analytical techniques to understand every facet of their customers – who are they, what they buy, which channels they prefer and how they respond to changes in prices and promotions. Organizations […]

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IBM iX welcomes ecx.io!

Today I am excited to announce that IBM has closed on the acquisition of ecx.io – a leading, European, full service digital agency headquartered in Dusseldorf, Germany – to join our IBM iX family. Driven by consumer expectations for engaging experiences and seamless commerce, the demand for digital commerce and customer platform solutions is on […]

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Designing Enchanting Experiences In The Cognitive Era

From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog can serve as inspiration to designers and engineers alike when creating for brands in the cognitive era. As a kid with reading disabilities, I learned to read, function and play in the real […]

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Something stirring in the world of fashion

As you may have read, Burberry has caused a stir in the industry by announcing that it will make catwalk styles available immediately.  Is this the death of the traditional season?  What does this mean for the supply chain in fashion businesses? To try and answer these questions I am joined by my colleague Joe […]

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