Design Thinking

IBM iX Design Director and Creative Strategist Adrian Franks talks Design Thinking for enterprises at NYCxDESIGN 2017

IBM iX Design Director and Creative Strategist Adrian Franks recently had the opportunity to represent IBM iX at NYCxDESIGN 2017. This gathering of design enthusiasts was held at Cooper Union in the shadows of IBM iX’s NYC studio in the East Village. Adrian shared his insights into what design is, why and how design thinking […]

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Design drives value and disruption, technology enables it

After I share my view on the central role of design thinking in digital, as I did in my last post, the old cliché is often brought up: if Henry Ford had used design thinking, he would have designed a faster horse and not a car. But I think that does design thinking a disservice. […]

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Good design is good business

If you google “CEO strategy”, you’ll get about 128 million results. Seem like a lot? Google “CEO design”. You’ll get 259 million – over twice as many. Now, I can’t go back 10 years and do the same search, but we do know that design is a CEO agenda item right now. Some might thank […]

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IBM iX raises three strategic questions at Adobe Summit 2017

The pace of change in business today is unprecedented. It’s more challenging than ever to keep up, as the best consumer experiences become the new benchmarks against which all experiences will be measured. The good news is that there’s never been a better time to be a creator and reinvent how we engage!  We have […]

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Why Is Design Thinking Healthcare Consumerism’s Most Important Factor?

Let’s begin this piece with a survey question about how your organization views the importance of customer experience in consumerism. If you think your organization views customer experience as the most important component of having a successful healthcare consumerism program, type the letter ‘A’—case does not matter. Otherwise, type the letter ‘B’. Your answers will […]

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Jeff Smith: Lessons from IBM’s CIO on scaling agile

Jeff Smith arrived at IBM just over one year ago, but his mantra—to create an agile culture across Big Blue—is already driving fundamental change. Using the collective wisdom of IBMers to build a new, more collaborative innovation model, Smith’s organization is creating loosely coupled, tightly aligned teams that combine the work ethic of a startup […]

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Putting Customer Experience First with IBM Design Thinking

In a crowded competitive landscape what really sets your products and services apart from the other brands?   Customer experience.  Experience is the emerging tactical and strategic imperative that offers brands sustained growth and differentiation. Though brands can find it hard to really understand what experience their customers want, in fact we could even go as […]

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