Data

Data is dialogue

It’s tempting to think of data as cold, hard numbers, but these days data is much more than that. When used properly, data can yield vivid insights about individual customers, revealing preferences, sentiment and even personality traits. These insights can then facilitate a more meaningful conversation between customers and the companies that serve them. For […]

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Rashik: Using pattern matching to drive business innovation

As former president of IBM’s Academy of Technology and a Distinguished Engineer, Rashik Parmar has spent the better part of three decades working at the intersection of innovation and technology. An advisor to public and private sector organizations around the world, he has helped municipalities put data to work in new ways to increase citizen […]

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Getting pricing right is mostly a science

Product pricing has long been considered part art, part science. Getting it right is crucial, since even the smallest fluctuations in pricing can have profound effects on revenue. And it’s an important component of the CFO’s mandate to keep costs down while supporting profitable growth. Big data is making it easier for CFOs to implement […]

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Tackle centralization versus decentralization

The debate about whether to centralize or decentralize marketing strategy and execution seems never to end. There are advantages and disadvantages to both. The decentralized structure puts decisions closer to customers and aligns best with the local business unit priorities. A centralized marketing function delivers consistent brand messaging and efficiencies of shared services. The best […]

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The data-driven enterprise demands a new kind of c-suite collaboration

The data-driven enterprise demands a new kind of c-suite collaboration [shareable] Organizations across many industries are driving growth and business performance with data and analytics. The more companies characterize themselves as data-driven, the better they perform on objective measures of financial and operational results. That’s not just big data hype; it was the finding of […]

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Know your customer better

CFOs who think that understanding the customer is marketing’s job should consider this: Enterprises with a strong understanding of their customers are 60 percent more likely to financially outperform their competitors.1 And that means everyone in the c-suite should know the customer, including those in the finance function. While CFOs may be new to figuring […]

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Create a culture of analytics

To truly obtain the benefits of analytics, companies must create a data-centric culture that reaches across the organization.1 Successful organizations are infusing analytics throughout their organizations to drive smarter decisions, enable faster actions and optimize outcomes. In its 2013 study, Analytics: A blueprint for value, the IBM Institute of Business Value found that 75 percent […]

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Know your customers without knowing your customers—and without being creepy

Enterprises with a strong understanding of their customers are 60 percent more likely to financially outperform their peers.1 But there’s an important balance to be struck. As companies strive to understand, even anticipate, their customers like never before, they are finding that certain lines must not be crossed. For those with valuable brands, missteps can […]

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CIOs are moving from the back office to the front lines

Since its inception, the role of the CIO has always been in flux as technology capabilities and the needs of business are always rapidly changing. The number of CIOs who are responsible for providing basic IT services has increased, as has the number responsible for pioneering and engineering innovation.1 Although the basics will always be […]

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Use cognitive computing to build new kinds of organizations

Business leaders make thousands of decisions over the course of a year. Fortunately, we have more data, more evidence to help support those decisions than ever before. But the sheer volume and complexity of the information that could potentially inform a decision far exceed the analytic capabilities of the human mind. Imagine if some of […]

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Analytics is most valuable when it makes employees more valuable

People are motivated by success. That’s why to make the most of big data, employees need to see how analytics helps them create real value. Customer-facing employees, for example, benefit from analytics that tells them the next, best action to take in a given scenario, helping them provide better service. Managers need to see decisions […]

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Embed finance people throughout the organization

Working in departmental silos allows for disciplines of specialized expertise to develop and mature. Silos also cause these departments to be isolated from the rest of the business, dampen communications and hinder relationship building. In many companies, the human resources function has known this for decades and worked to embed their own people throughout other […]

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