Data

Marianne Broadbent: The continuing evolution of the CIO role

Four years ago, Peter DeLisi and a group of Santa Clara University colleagues wrote a piece for the Wall Street Journal, titled “Why CIOs are Last among Equals.” Their argument was that CIOs were perceived as playing second fiddle to c-level peers because they lacked the business management skills necessary for operating effectively at the […]

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Rick Kochhar: Data strategy and the search for the truth

Data has become an increasingly valuable commodity to all businesses in recent times. But perhaps no industry relies more on data than banking. So much so that governing data in large banks now requires a seat in the c-suite. Rick Kochhar is the former senior vice president and chief data officer for TD Bank Group. […]

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Cordell B. Sweeney: Predictive analytics for the ‘nectar of the hipster gods’

Last spring, Time magazine dubbed Pabst Blue Ribbon the “nectar of the hipster gods.” Maintaining such momentum amidst hundreds of microbrews and regional brands is a tall order. As the largest American-owned brewery, Pabst Brewing Company needs all parts of the business—particularly the finance team—delivering business value, not just for the flagship brand, but for […]

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Peter Vesterbacka: Angry Birds, Bad Piggies and massive amounts of data

You may not know Finnish entertainment company Rovio—but you surely know Angry Birds. The company’s breakout hit has been downloaded more than two billion times and spawned a cartoon series and scads of licensed merchandise, from plush toys and soft drinks to a cartoon channel and amusement park rides. But Mighty Eagle and brand ambassador […]

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Carl Wilson: Data as a driver of organizational change

Carl Wilson is used to driving organizational change. As the executive vice president and CIO of Marriott for 14 years, he and his team pioneered the travel and leisure giant’s online reservation system, a project that initially met with resistance from some other c-level executives. That system now processes $8.6 billion worth of transactions every […]

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Scott Monty: Measuring a return on social engagement

Ask any savvy digital marketer to name the most successful social media campaigns of all time and the Ford Fiesta Movement, which ran for six months in 2009, is sure to appear on the short list. Ford eschewed the traditional marketing blitz of a new car launch, and instead hand-picked an army of social media […]

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Herman De Prins: Combining biology, chemistry and data to deliver medical breakthroughs

Belgium’s UCB combines biology, chemistry and data to develop breakthrough treatments for some of the world’s most debilitating diseases. Lately, the global biopharma firm has been looking into cognitive computing and exploring how wearable smart sensors could help treat people who are living with severe neurological diseases like epilepsy. UCB’s CIO Herman De Prins explains […]

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Roger Liew: Staying agile, innovative and focused on the bottom line

Roger Liew is, first and foremost, a developer. His working life began on the Web, coding the Web presence of iconic brands such as Victoria’s Secret and cars.com. By 2000, he was working as a developer on the very well-funded startup, Orbitz.com. In fact, he was the first developer Orbitz hired, and he led the […]

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Neil Bedwell: How effective content is like good dinner conversation

With operations in 207 countries that deliver 1.8 billion drinks every day, Coca-Cola is one of the most recognized companies and brands in the world. And yet it’s hardly resting on that success. To help the company achieve its ambitious goal of doubling business by 2020, Neil Bedwell, global director of digital strategy and content, […]

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Integrate people, not processes

Marketing, especially in large organizations, can be an unwieldy machine with a lot of moving parts. CMOs shepherd a dizzying number of projects, which are managed and produced by dozens of departments and agencies, and distributed through dozens of channels. To execute projects, you need social media experts, data analysts, designers, market managers…and the list […]

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Data is driving discovery

Methods of scientific discovery evolved slowly over many centuries, from empirical observations about the natural world to experimentation and the hypothesis-driven scientific method. But now, access to massive data sets is driving a new approach to breakthrough discovery. Scientists and others are able to combine the sheer scale of available data with advanced statistical techniques […]

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IT is marketing’s innovation accelerator

The relationship between IT and marketing can often be fraught with tension. IT can see marketing as a group of renegades that asks for the impossible and breaks all the rules in the process. Marketing, on the other hand, can see IT as the group that gets in the way of brilliant plans, bogging things […]

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